Is Content Still King?

SEO Article Posted by Internet Marketing Speaker on 22-03-2017

Neil Patel has an excellent article on your Marketing Budget. Today, every business owner, big and small, have a lot of marketing distractions. They face issues such as how and what social media platforms should be used and of course, what tools will help them increase their ROI.

Fortunately, Neil has analyzed the tools and gives you very specific recommendations on which tools to consider for your marketing tools. Please go read the entire article and selectively use the tools that will give you the biggest bang for your buck!

Neil points out that it’s really easy today to spend tons of money on the latest tools to analyze your website, visitors etc. but there is still one flaw that all the whiz bang tools won’t cure-lack of original and compelling content!

In my years of working with my own websites; I can tell you that I believe, content is still king. Your job is to tell your story but make it so riveting and compelling that new customers can’t wait to do business with you. It still surprises me to see some fairly good content on websites without a call to action. Always ask for the order!!

Go read and study Neil’s article and then look at your content before you spend any more money on tools! Good Luck.

Desperately Seeking Data Scientists

SEO Article Posted by Internet Marketing Speaker on 23-06-2012

Kim Nash has a really insigtful article concerning American Experss and their efforts to hire data scientists. It’s called Desperately Seeking Data Scientists.

I came across an intriguing job ad recently that shows just how important data scientists will be. The role of a data scientist isn’t new but now it’s hotter than ever. American Express is looking for a whole team of data scientists, including a senior leader for a role that sounds pretty darn critical to the future of the $32.3 billion financial services company.

She poses the million dollar question:

What I wonder is whether CIOs will make data scientists out of existing IT staff members, such as analytics and database experts, or hire new people. Huge demand for data scientists is driving compensation up, according to market researcher Ovum. Dice.com shows salaries of up to $160,000 for the jobs, though who knows if that’s really what companies will pay. But it’s nearly always less expensive to train and develop the people you know and like than to find, vet and hire new ones. Do CIOs have the patience? Do their bosses?

Great read-stop by and read her entire post! I followed up on the job posting for data scientists by American Express and the position was no longer available after a week-Data Scientists jobs anyone?

How to Lose Your Google Ranking

SEO Article Posted by Internet Marketing Speaker on 21-05-2012

If you are a small business owner in the Denver area; you know how Google updates can really help your website or kill you! Here are some interesting points from a small business owner who went from page 1 to page 10+:

Possible devaluation of thousands of links
prior SEO company was putting 9,000 links a month on their site. The company said the links went away or were devalued after the Google update.  Read the rest of this entry »

Do Facebook Ads Work?

SEO Article Posted by Internet Marketing Speaker on 15-05-2012

A recent poll of Facebook users reports that more than half (57 percent) of Facebook users said the never click on ads or other sponsored content when they use the site. Another 26% said they hardly ever engage in such activity. Only 4% of users said they often click on ads 🙁

If you have been considering using Facebook as part of your advertising program; these figures are pretty sobering! So far, it looks like good organic SEO will continue to deliver the bottom line results for small business owners.

Have you used Facebook as part of your advertising program? What were your results?

Don’t Irritate the Google Gods!

SEO Article Posted by Internet Marketing Speaker on 02-05-2012

Be Good or Else...

Most people have been tempted to find out just exactly where the line in the sand is according to Google. You want to be on page 1, number 1, but you don’t want to get spanked on the way. Well, a friend of mine, who is also a blogger, found out just where that line is….

She has a very active blog, with a great Moz rating and (had) a PR of 4-it’s now 0!! How did this happen to my little entrepreneurial friend? She put together a little advertising program for companies. She would write articles for you and in certain of her blog posts, shoot a link to their site for their keywords.

Her endeavor was fairly profitable, bringing in about $12,000 a month-a true American success story! Then one day she got the nasty from Google-this looks illegal etc and we have de-indexed your site etc…

So, FunSeekers, before you become too aggressive with your advertising business; remember my friend and be prepared to pay the Piper!

Photo Credit: stateofsearch.com

Importance of a Killer Landing Page

SEO Article Posted by Internet Marketing Speaker on 26-04-2012

You Need a Killer Landing Page

I recently was talking with an attorney here in Denver looking to target specific groups of individuals. For our purposes let’s say he was looking to target folks for class action status on securities fraud. He wanted to target potential clients with specific ads on Facebook and linkedIn. That is the first piece of the equation and fairly straightforward.  Read the rest of this entry »

General Contractors and Social Media

SEO Article Posted by Internet Marketing Speaker on 25-04-2012

A Starbucks buddy of mine recently attended a seminar here in Denver put on by The Bluebook Building & Construction Network. If you are a small business owner in Denver and specifically a general contractor; you know all about Bluebook and the opportunities they send out to you for bidding projects.

There were approximately 200 general contractors from the Denver area in attendance. The presentation got around to the topic of Social Media and blogs. Read the rest of this entry »

Corporations are Giving up on Blogs

SEO Article Posted by Internet Marketing Speaker on 23-04-2012

Roger Yu had an article in USA Today called Blogs are Slogs, So Companies Just Quit.

Here are some high lites of the article:

  • A survey released earlier this year by the University of Massachusetts-Dartmouth says the percentage; of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine.
  • Blogging requires more investment. You need content regularly. And you need to think about the risk of blogging, accepting comments, liability issues, defamation. says Nora Ganim Barnes, a professor at the university who wrote the report. One benefit of a blog: It’s a tool and content you own. Read the rest of this entry »

Is Your Domain Name Catering to the Yellow Pages

SEO Article Posted by Internet Marketing Speaker on 16-04-2012

Last week I was driving in my hometown of Denver and noticed a van in front of me. It proudly displayed it’s company name of BOAAAA! That’s all it said, do you have any idea what this company is or what service it might be offering? Me neither!

If you are a small business owner trying to climb to page one of the Google searches-take a hard look at your current domain name. Does your domain name have any keyword rich phrases, does it give any clue as to what you do? If not you may want to consider a few small tweaks that can only help you in google searches. Let’s revisit the domain name of BOAAAA, at first I thought maybe it was a division of Bank of America (BOA)…. Read the rest of this entry »

SEO Specialist

SEO Article Posted by Internet Marketing Speaker on 11-03-2012

I’m going to be adding SEO opportunities to my blog posts for those of you who might be interested in SEO jobs. Hopefully, it will give you some food for thought and help you in your career endeavors. Her’s the first one:

 

Job Title:

SEO Specialist
Job Type: Full-Time
Location: Omaha, NE
 
Job Description:

 

SEO Specialist

 

Hay, YOU

Superstars are easy to spot. They’re bright, dynamic, and passionate. They don’t settle for good enough, they demand excellence both of themselves and others. And at Hayneedle, superstars are the norm, not the exception.

 

Hayneedle owns and operates over 220 online specialty stores. At Hayneedle, customers find what they love and love what they find – for their home, their life, their style. We combine the best selection with innovative online shopping tools and top-notch customer service, culminating in a revolutionary, easy shopping experience.

 

We’ve built Hayneedle on hard work, passion, and incredible energy. That’s why we’ve been named one of Omaha’s Best Places to Work more than once. If you value a workplace environment that values you, consider applying at Hayneedle. Our expectations are high, but the job satisfaction is higher. And we owe it to our employees to make sure we hire only the best and the brightest.

 

What does a SEO (Search Engine Optimization) Specialist at Hayneedle do?

 

This individual will be responsible for maintaining and improving the organic health of a portfolio of websites.

 

  • Identifying critical keywords using keyword research tools.
  • Increasing inbound links to a portfolio of niche retail websites.
  • Cultivate a Social Media team to drive traffic and obtain natural links.
  • Working with other departments to implement SEO-impacting site changes.
  • Optimizing websites’ on-page copy and metadata.
  • Requesting content to support keyword themes and on-page optimization efforts.
  • Champions SEO cross functionally within the organization.

 

What basic qualifications will our SEO Specialist need to have?

 

·         Bachelor’s degree in Marketing or related field required.

·         Intermediate computer skills including proficiency in Microsoft Office applications required.

·         Previous SEO experience with a proven track record of success a plus.

·         Knowledge of HTML coding a plus.

·         Experience working with ecommerce companies a plus.

·         Experience in marketing and advertising a plus.

·         Knowledge or exposure to online marketing and/or direct marketing a plus.

·         Organize, prioritize, and rationalize projects.

·         Learn and incorporate new aspects of online marketing into role.

·         Ability to work in a success-driven environment.

If you think you’re the needle in the haystack we’re seeking, convince us. Explain in your cover letter why you think you’ll be a good fit at Hayneedle. If the idea of a fast-paced, challenging, and fun environment appeals to you, apply. If you can bring fresh ideas, a great attitude, and commitment to your work, apply. If you’re a superstar, you’re already composing your opening sentence. Read on for details.

 

  1. Check us out on the web – www.hayneedle.com
  2. Write us an original and sincere letter telling us about yourself, how you can contribute to our winning team, and what you desire regarding your career.
  3. Fill out our online application – either through Careerlink or at www.hayneedleinc.com/careers.html