SEO Article Posted by Internet Marketing Speaker on 09-08-2006
Every startup is very proud of their name and maybe they’ve even read a book on branding! Congratulations, you will have plenty of time to build your brand and your name-just don’t put it on the title bar of your blog. On this title bar I’m just having fun with my name to make a point but next week you will see the real deal.
Everyone who understands search engine optimization would concede that the majority of referred search traffic comes from Google, followed by Yahoo, MSN and then ASK, who has just a fraction. So it follows if you are going to make serious money from your blog you want to be high on the search engine placement. Furthermore, you want to rank high on Google search.
The reason I reiterate the importance of the title bar is because that’s what the search engines see first. On my blog Sales Presentations Training, you can see how I optimized keywords and you may wish to do the same. Nowhere on the title bar do you see my name. Here’s further proof: A major company who had their title bar optimized was getting ranked 3rd or 4th. They decided to put the company name in the title tag and it dropped to #22! This my friends could cost you a boat load of money!
It goes without saying that you need to have great content in your blog and use keywords effectively in your copy to bring readers back and get high rankings. But ask yourself this question: would you rather be ranked #1 in MSN search or #30 in Google? Take Google-you will be dollars ahead.
What’s in a Name