Blogs and RSS Feeds Favored by B2B Users

SEO Article Posted by Internet Marketing Speaker on 20-09-2006

Whenever I talk to a small business owners I preach two things: get a blog and use RSS feeds to make it easy for clients and prospects to do business with you. According to SearchRank Blog a new study by KnowledgeStorm, supports these findings. Their survey was completed by more than 4,500 business and IT professionals around the world. Some key points:


80% claimed to be blog readers, with 51% of those reading blogs at least once a week. 

53% say they read blogs weekly for business information while 57% read them for technology topics.

As for referrals, 70% of respondents recommend or pass along content at least once a month.

More than 53% said that the content they read in blogs affected their work-related purchasing decisions.

32% are seriously considering starting their own blogs.

As for RSS feeds, 59% were ‘somewhat” to “very” familiar with RSS while 31% subscribed to RSS feeds or readers.

79% are accessing RSS feeds on specialized topics while only 36% are accessing blogs via RSS Feeds.


For all of you who are already using blogs and RSS feeds-You are ahead of the curve! 

Steve Mertz

Search Engines Love Blogs!

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