SEO Article Posted by Internet Marketing Speaker on 21-09-2006
I received an email this morning about website designs:
“We have been designing websites for speakers, trainers and consultants that insure the meeting planners a “user friendly” atmosphere to get to know you. Our website design is just $595.00 for up to 25 pages of information.”
Well, I am a speaker and work with a lot of speakers and other small business owners on Search Engine Optimization so I decided to look at some of the sites they touted in the email. I’m going to give you the links to these sites so you can learn why search engines will never find these sites.
The first one is Susan Zimmerman Speaks. The first thing I would point out is the title bar-the first thing that search engine spiders read-it says: Welcome Page. Surely those are not key words for Susan Zimmerman-she speaks on personal and fiscal growth!
The next thing to look at will require you looking at this site with Internet Explorer. Go to “view” and click on it..Then hit “source” and go down to where you see ” title.” While you are here look at “description” and “keywords”-Notice how those are blank? You can do the same thing on this site to see how they should be filled out for maximum SEO.
The next site is Jay Platt Speaks. Not much better results at this site. There are many other things that could be optimized on these sites including: keyword density, adding a categories section-this would allow you to use a ton of keywords. Adding a FAQ’s page-this also allows you to use keywords and answer burning questions.
These just scratch the surface of SEO techniques that could be employed but these sites are farily typical for many small business owners. For the $595.00 dollars they have spent, they have little more than an online business card that will be very hard for search engines to find. I personally would rather see them employ a blog and give themselves a fighting chance at being found by the search engines and ultimately clients that hire them!
Give Search Engines a Chance!