Write a Compelling Meta Description-For Potential Clients

Do a Google search for your domain name. The description that you see and more importantly, potential clients, comes from your meta description. Ideally, it incorporates, some keywords and a compelling reason for a potential client to click on your link for more information. The meta description allows a maximum of 286 characters-so. choose your words carefully!

Not sure where to create your meta description? Go to this blog in an Internet explorer and click on “view”. Go down to “source” and click. You will then see the code behind my page. If you go down 7 lines you see Meta name=”description” content=(Place your description here) This is not going to help you in Search Engine rankings but is essential for you enticing potential clients to your site! Spend some time on your description and realize that it will be a work in progress-so, expect to fine tune it periodically. This is one of my Denver search engine optimization clients first homework assignments.

Want to see a great example? Go over to SEO Black Hat blog and you will see their meta description on their front page: Tired of useless Top 10 lists for ranking in Google etc… They held a contest for some creative genius to write this for them. Never fear maybe you could hire her to write one for you. You can find  Natasha Robinson at That Girl From Marketing. 

Steve Mertz
I wish I had Natasha’s Creative Flair!

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