How Does Google Describe Your Business ?

SEO Article Posted by Internet Marketing Speaker on 29-11-2006

Go to Google a put your business name in their search box. Are you happy with the results? That’s just for the first page-now do this on another page of your site-still satisfied with the results?

What you are seeing is the Meta Description of your business. This is something you can and should control. You want to have a Meta Description for every page-so it accurately conveys your message. If you don’t put in this description-then Google will take a shot at it for you. Sometimes you get lucky. Eric Enge over at Stone Temple blog did not have a Meta Description but when you put in a Google search for “seo temple” the Google snippet comes up with “This will soon be the most read web site in the SEO world.” Pretty cool that Google would put this snippet together. However, you may not be as lucky so if you have not done it-take the time to have a great and compelling Meta Description for every page of your website or blog!

Steve Mertz
Write a Compelling Description!

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6 Responses to “How Does Google Describe Your Business ?”

  1. […] If Google cannot find either one of these, then it creates the best snippet it can using text it finds on your page. So then I received a link from a post by Steve Mertz where he clearly explains that the way to avoid Google using bad descriptions for your web page is to write a compelling meta description. […]

  2. […] One more piece of techie talk: Every page should have its own unique meta title, description and keywords. Make them specific to what that page is emphasizing! See these related articles on Write a compelling Meta Description, and How Does Google Describe Your Business. […]

  3. […] If you really felt good you might want to have another meta tag with a paragraph under it as well. Don’t forget to write a great meta description of your page . […]

  4. […] great keywords on your title bar and how it is the first thing search engines normally read. The meta description is also a powerful tool to help you with search engines and potential customers as well. If you […]

  5. […] your SEO efforts you want each page to have its own meta description. This is something that your customers don’t see but the search engines must see a strong […]

  6. […] Give each page in your website or blog post it’s own unique “meta description.” A meta description is simply an honest and true English sentence describing what the web page is about. For example: […]

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