SEO Bashing Continues-Is It the Moon?

Filed Under (Blogging, Search Engine Optimization, SEO) by Steve Mertz on 29-03-2007

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SEO MoonSeth Godin was looking for a little more traffic to his blog so what do you do…pick a fight with the SEO crowd! Seth writes:

“Hey. It’s not so hard. If you make great stuff, people will find you. If you are transparent and accurate and doing what’s good for the surfer, people will find you. If you regularly demonstrate knowledge of content that’s worth seeking out, people (being selfish) will come, and people (being generous) will tell other people. It turns out that it’s easier and faster to do that than to spend all your time on the shortcuts.” Read the rest of this entry »

How to Win Sales & Influence Spiders

Filed Under (Internet Marketing, Online Marketing, Search Engine Marketing) by Steve Mertz on 29-03-2007

Internet MarketingI just finished reading Cat Seda’s book How to win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web. This book is a huge task and Cat covers a lot of ground in a way that readers will find appealing. Some of the topics covered are from “Winning the SEO Battle” to “Blogging for Business.” Cat does a good job of introducing readers to many critical Read the rest of this entry »

Internet Marketing and SEO

Filed Under (Online Marketing) by Steve Mertz on 19-03-2007

Lee Oden has a post today on Monday Online Marketing Links. One of the links was a mention of Cat Seda’s new book, “How to Win Sales and Influence Spiders” which focuses on leveraging SEO and online PR.¬† Well, of course I went over and took a look at how she might suggest we¬†leverage SEO and PR. I was surprised and disappointed when I was face to face with that long toilet paper roll page Read the rest of this entry »

Keywords and Search Engine Optimization

Filed Under (Internet Marketing, Professional Speaker SEO, SEO) by Steve Mertz on 08-03-2007

Professional SpeakerThis weekend I’m going to my monthly meeting for professional speakers and one of the presenters is talking about writing great copy for marketing material. She will be discussing writing great copy that engages your audience and meeting planners so you can be hired and not starve as a professional speaker! This of course, got me to thinking about keywords and search engine optimization. As a professional speaker I can tell you that my peers are some of the worst offenders for having web sites, blogs and marketing material with no regard to keywords and search engine optimization-for all of my competitors, please don’t change! Read the rest of this entry »