Search Engines Love Great Titles

SEO Article Posted by Internet Marketing Speaker on 28-11-2007

All “A” list bloggers know the importance of a great title for your blog posts-and you should know and practice it with every post! Back on November 7th I wrote a post about my speaker buddy, Brian O’Malley. The title was Team Building Speaker. The post was short and mentioned team building speaker a few different times to support the title of the post. Did the search engines reward the post? If you do a Google search for team building speaker you will see my post on the second or third page of the search results. Your results will vary depending on what data center you are on but the point is the same-write great titles!

Aaron Wall has a great post about The Blogger’s Guide to Search Engine Optimization. He mentions Cory Doctorow, a blogger at Boing Boing, who says this: “Write headlines as though you are a wire service writer.” Descriptive headlines help put your story in context, and make people more likely to click on your site when it appears in search results. I always tell our clients: Don’t blog for therapy-blog for profit! Writing great titles will help you in this endeavor.

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One Response to “Search Engines Love Great Titles”


  1. […] I had the pleasure of speaking to some fellow bloggers last week here in Denver. We were discussing blogging techniques and how to plan an assault on the first page of a Google search. Whenever I’m consulting or speaking about blogs-I always emphasize the importance of a great blog title. […]

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