Filed Under (Uncategorized) by Steve Mertz on 19-12-2007
Dianna Booher is an esteemed member of the National Speakers Association. She recently had an article in our monthly magazine, Speaker. Her article inspired today’s post. Dianna is a much more eloquent writer than me so….bear with me! Dianna’s article is an attempt to point out to speakers that a self -aggrandizing proposal can easily keep you from being hired-what does this have to do with Internet marketing? Start looking at most of the websites around. They are a perfect example of corporations who put their brochure on the web and are not getting any business! You must write for the web and that audience if you want to be successful with your online marketing program.
In Dianna’s article she writes:
“So, what’s Ridley Ridgette going to do for us.” “Well here’s his proposal if you’d like to skim it.” The EVP skims the first page and drops it back on the table. “I just read the entire executive summary. It’s all about what a great guy Ridley is. Didn’t you tell him our objectives for this meeting?” “He gets into the objectives on page 2,” the assistant explains.
Sound familiar? Read the rest of this entry »
Filed Under (Uncategorized) by Steve Mertz on 17-12-2007
Writing great copy for your website and using sound SEO principles can be one of the same. Potential customers must think that the copy is written just for them and the search engines must believe the same. If these two needs are not addressed you will find it difficult to succeed with an online marketing program.
For your SEO efforts you want each page to have its own meta description. This is something that your customers don’t see but the search engines must see a strong description summarizing the unique content on each page! Ask your propeller head how you can incorporate this Read the rest of this entry »
Filed Under (Uncategorized) by Steve Mertz on 13-12-2007
The first assignment I give to a client is to identify the top three categories they want to dominate. Surprisingly, this proves to be quite a challenge for many. Whether you are an inspirational speaker or selling dog grooming trailers you must know where your potential clients might search for you. Specifically, what word Read the rest of this entry »
Filed Under (Uncategorized) by Steve Mertz on 11-12-2007
I had the pleasure of speaking at the Colorado Speakers Academy last weekend. My area was Internet Marketing and the basics of Search Engine Optimization or SEO. Here is a letter I received today from one of the participants: Read the rest of this entry »