Filed Under (Blogging) by Steve Mertz on 22-01-2008
I had the pleasure of speaking to some fellow bloggers last week here in Denver. We were discussing blogging techniques and how to plan an assault on the first page of a Google search. Whenever I’m consulting or speaking about blogs-I always emphasize the importance of a great blog title.
A blog title should ideally be short and contain keywords. This is one of my favorite SEO techniques. Once you have your title write two or three paragraphs to support it. The copy should be informative, unique and filled with keywords where appropriate. Stephan Spencer has a great article on this called Shorten Your Blog Post URLs So You Don’t Look Spammy to Google.
One of my greatest challenges when consulting on blogs is getting people to identify a Google category that they would like to dominate. Once you decide on the category you want to dominate then you know the supporting copy you need in your blog post. When consulting I always warn about being cute with blog titles-my cardinal rule is this: Don’t blog for therapy, blog for profit! Identify the category, use keywords and you will become a resource that others will seek out and hopefully hire!
Make 2008 the year of success for your business blogging efforts!
Blogging Consultant and Speaker
Filed Under (Uncategorized) by Steve Mertz on 09-01-2008
Elaine Dumler is one of the foremost experts on deployment separation. Elaine is a friend of mine and a colleague in National Speakers association Colorado Chapter. Elaine has been a professional speaker for 15 years and a past president of NSA Colorado.
Elaine is considered by the Department of Defense to be a separations expert. In English that means she helps families deal with the emotional strain of military deployment. She was recently recognized for her outstanding work in military deployment by Channel 7 here in Denver, Colorado. They named Elaine 7 Everyday Hero. Specifically, Elaine was recognized for her Flat Daddy project.
The flat daddy project helps young children of military families facing deployment. The families are provide a life size cutout of Flat Daddy or Flat Mommy. It provides a visual reinforcement of the parent while they are deployed, serving our country. I’m honored to know Elaine and would unequivocally recommend Elaine for your next family support conference.
Filed Under (Uncategorized) by Steve Mertz on 02-01-2008
Internet Marketing is one of the best tools small business owners can use. As a professional speaker and Internet Marketer; I can show your organization or association how to effectively use the Internet and achieve the greatest ROI.
Generating traffic to a website is critical but conversions are even more important. My Internet marketing presentation is not too technical and focuses on strategies that conference attendees can put to use immediately! As a professional speaker, I view the platform as a privilege and you have my promise to deliver a professional and dynamic message that your attendees will rave about.
Start 2008 off to a great start. Book me as your next Internet Marketing Speaker. Happy New Year!