Blog Consulting

SEO Article Posted by Internet Marketing Speaker on 22-01-2008

I had the pleasure of speaking to some fellow bloggers last week here in Denver. We were discussing blogging techniques and how to plan an assault on the first page of a Google search. Whenever I’m consulting or speaking about blogs-I always emphasize the importance of a great blog title. Denver Bloggers

A blog title should ideally be short and contain keywords. This is one of my favorite SEO techniques. Once you have your title write two or three paragraphs to support it. The copy should be informative, unique and filled with keywords where appropriate. Stephan Spencer has a great article on this called Shorten Your Blog Post URLs So You Don’t Look Spammy to Google.

One of my greatest challenges when consulting on blogs is getting people to identify a Google category that they would like to dominate. Once you decide on the category you want to dominate then you know the supporting copy you need in your blog post. When consulting I always warn about being cute with blog titles-my cardinal rule is this: Don’t blog for therapy, blog for profit! Identify the category, use keywords and you will become a resource that others will seek out and hopefully hire!

Make 2008 the year of success for your business blogging efforts!

Steve Mertz
Blogging Consultant and Speaker

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