Internet Marketing Success

Filed Under (Uncategorized) by Steve Mertz on 26-02-2008

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Internet marketingMany small business owners have depended heavily on the Yellow Pages to get their marketing message out. This type of marketing has made some business owners very successful-but times are changing. Consider this:

  • A recent study by the Kelsey Group, an independent research organization, found that 43 percent of consumers search the web to find a local merchant.
    They also found that 54 percent of users have substituted the Internet for their phone book.
    51% of consumers conduct research online before making an off line purchase.

Having al your eggs in the Yellow Page basket may hurt Read the rest of this entry »

SEO Speaker on the Road

Filed Under (Uncategorized) by Steve Mertz on 19-02-2008

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I’ll be talking SEO and website optimization in Harrisburg, Pennsylvania on March 20th. The Pennsylvania Self Storage Association has invited me to speak to their members. Interestingly enough, the Association found me when they did a Google search for Website Optimization Speaker-you never know what related phrases will bring you SEO business!

It’s always great to speak to receptive audiences and educate them on the difference Read the rest of this entry »

Internet Marketing for Mom and Pop

Filed Under (Uncategorized) by Steve Mertz on 14-02-2008

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David Pogue has an interesting article in The New York Times today called Mom and Pop Get a Partner: Microsoft….Really? I enjoy David’s insights and the knowledge he brings to the masses-most of the time he is right on, case in point:

Has it come to this? Is Microsoft’s innovation engine so dead that the only way it can grow is to buy other companies? The answer is yes, David!

He goes on to say: Read the rest of this entry »

Search Engine Wars

Filed Under (Uncategorized) by Steve Mertz on 04-02-2008

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I only use Google for my searches and since 90% of my clients find my site and products using Google-I feel like I’m in good company! Do you really care that Yahoo could never beat Google? I don’t really care that Microsoft is trying to buy Yahoo in a feeble attempt to crush Google in the search wars. Andy Beal is struck by Google attempting to argue that the merger would create a dangerous monopoly. LOL

While it’s nice that Microsoft has an extra $45 billion Read the rest of this entry »