SEO Article Posted by Internet Marketing Speaker on 14-02-2008
David Pogue has an interesting article in The New York Times today called Mom and Pop Get a Partner: Microsoft….Really? I enjoy David’s insights and the knowledge he brings to the masses-most of the time he is right on, case in point:
Has it come to this? Is Microsoft’s innovation engine so dead that the only way it can grow is to buy other companies? The answer is yes, David!
He goes on to say: What makes Office Live Small Business so compelling is its sharp focus on a single problem: that half the small businesses in America, and 70 percent of one person businesses, don’t even have Web sites. He then gives the kiss of death to small business owners and recommends that they go get a template website from Microsoft and they too will have international exposure for their goods and services! How will they drive traffic to the site…Microsoft will take care of placing those “search engine ads” for you-you’re killing me David!
Full Disclosure: I have a huge conflict of interest: I trade Google’s stock and thanks to all of you FunSeekers who use Google AdWords and have made the stock price go from $81 to a high over $700. How, by buying those “search engine ads.” Additionally, being an SEO-we are all about organic search-showing up on the first page of Google for free! Because of all the code bloat those templates have in them it is nearly impossible to optimize a website for SEO and come up on the first page organically. In addition, I’ve had to take over more than one AdWord campaign that was driving the small business owner to the poor house with no results. Other than these few areas of contention-I agree with David’s article 🙂
PS If any small business owner has a success story about using Microsoft’s websites please let me know. I would be particularly interested in how you are showing up in the searches and most importantly are you making any money. Thanks, Steve