Watch Winders Succeed Without Proper SEO

If you are spending $10,000 or more on a mechanical watch-chances are good you will also be purchasing a watch winder to keep that beauty wound when you are not wearing it. One of the leading manufacturers of automatic watch winders is a company called Orbita. While they have some of the most gorgeous watch winders-they have very interesting SEO efforts for these premium winders. Case in point-their home page is a world map with the infamous “please click your region.” Remember how Google likes to immediately read unique and authoritative content! To actually see these premium automatic watch winders-you have to jump through a few more hoops. You must now select your language. The poor guy trying to buy a watchwinder has now had to click three times and is finally to the Welcome page-no watch winders in sight yet!

Let’s say you are still here looking for that special watch winder-now you must click on the winder collection and you get an option to see a 1 watch winder up to a 40 watch winder collection. Being curious, I went to learn about the watch winder that would hold 40 watches. Finally, I see a gorgeous Italian-made cabinet that houses one of the best watch winders on the market. Interestingly enough, even though this watch winder has a cost of $59,995 dollars-the picture does not do it justice! I looked at the other automatic watch winders they were offering and found the same thing. The pictures of these exquisite watch winders were blurry or not close enough to appreciate the fine mechanism of these winders! PS. this picture is theirs!

I don’t know about you but they show up on the first page of a Google search for watch winders so they are doing something right from an SEO perspective. However, if I’m going to spend almost $60,000 large for a watch winder-make it a little easier for me!