SEO Article Posted by Internet Marketing Speaker on 15-02-2011
David Segal wrote a great article in the Sunday New York Times, called The Dirty little Secrets of Search. This is an article that every small business owner should read especially if you have ever asked: What will it take to get me on the first page of a Google search?
Segal takes us through a short case history of JC Penney and their efforts to appear on the first page of a Google search for terms like dresses, bedding and area rugs, to name a few. All of their SEO efforts came to fruition and they had a great Holiday season; appearing on the first page for several terms. The dream of every business owner is to appear on the first page of a Google search, preferably the number one or two spot. What’s the value of being number one in organic search?
According to a study last May by Daniel Ruby of Chitika, an online advertising network of 100,000 sites, found that, on average, 34 percent of Google traffic went to the No. 1 result, about twice the percentage that went to No. 2 These resuts are for organic, or natural search results versus pay per click.
So, where did JC Penney go wrong? They hired a SEO firm that bought lots of inbound links, some from spammy sites. Their biggest sin, was getting caught and now Google will punish them in search results. For example, if you are an attorney in Denver, Colorado and you want to rank #1 for the term Denver Auto Accident Lawyers, the more links you have coming into your site, the better. This assumes that they are good links and if the links come from other auto accident lawyers, they are even better because of the relevancy. You can read more about link building from my previous posts.
Link building is a necessary evil for every Internet marketing and SEO campaign. It is very tedious and time consuming to get great links to a customers site and hence, it tends to be a monthly investment that should be budgeted for. Don’t forget the other basics of a good Internet marketing campaign. A very good primer is the recent blog post by Kalena called The 10 Week SEO Diet. Kalena does a great job of hitting the basics that are a great foundation for your successful Internet marketing campaign.
If you are a small business owner in the Denver area and would like to discuss your Internet marketing and SEO efforts please feel free to call or email us-we are the Denver Internet Marketing Firm that can show you proven results.