SEO Article Posted by Internet Marketing Speaker on 30-03-2011
I’m sitting here at my favorite Starbucks in Greenwood Village, Colorado. Prominently displayed is the new book by Howard Schultz on How Starbucks Got Its Grove Back or How Starbucks Fought for Its Life without Losing Its Soul!!
I’ve met some very interesting small business owners at Starbucks and they too sometimes feel as though they are fighting for their life when it comes to Internet Marketing. Two examples come to mind:
The first is a very hard working immigrant who told me how he came to this country and started his own limousine service here in Denver. Some of his specialties include excursions to nearby mountain communities like Aspen, Vail and Breckenridge, Colorado. He asked me to look at his Internet Marketing and SEO efforts. To my amazement he had not 1 but 4 different websites! Build them and they will come?? The first thing that struck me was the fact that the four websites were not interlinked, this really is a must. Some of the sites had duplicate content and he was not able to edit the sites himself-this is why we use Word Press! I love his strategy; who wouldn’t want the first 4 sites for the Google search Limousine Service Denver?
Interestingly, none of his sites appear on the first page. His efforts are too stretched and he does not have the SEO expertise to pull it off. Bottom line: If this sounds familiar; hire a Denver Internet Marketing firm or just concentrate on having one fabulous site!
The second individual was an attorney. This guy has put a lot of effort in his four websites and has a fundamental understanding of Internet Marketing and SEO. Again, none of his sites are linked together and he spends a lot of time working on these sites…could it be better spent on being an attorney? Another thing that really shocked me was the fact that he did not know what percentage of his business was coming from the Internet or from what site. Do yourself a huge favor and insist that your assistant gets this information from new callers!
I am seeing the trend of multiple websites increasing by small business owners. Just remeber that someone has to manage and pull all of your efforts together.
If you would like a second opinion on your efforts call or email the Denver Internet Marketing Firm.