Importance of a Killer Landing Page

Filed Under (Advertising, Landing Pages) by Steve Mertz on 26-04-2012

You Need a Killer Landing Page

I recently was talking with an attorney here in Denver looking to target specific groups of individuals. For our purposes let’s say he was looking to target folks for class action status on securities fraud. He wanted to target potential clients with specific ads on Facebook and linkedIn. That is the first piece of the equation and fairly straightforward.  Read the rest of this entry »

General Contractors and Social Media

Filed Under (Social Media) by Steve Mertz on 25-04-2012

A Starbucks buddy of mine recently attended a seminar here in Denver put on by The Bluebook Building & Construction Network. If you are a small business owner in Denver and specifically a general contractor; you know all about Bluebook and the opportunities they send out to you for bidding projects.

There were approximately 200 general contractors from the Denver area in attendance. The presentation got around to the topic of Social Media and blogs. Read the rest of this entry »

Corporations are Giving up on Blogs

Filed Under (Blogging) by Steve Mertz on 23-04-2012

Roger Yu had an article in USA Today called Blogs are Slogs, So Companies Just Quit.

Here are some high lites of the article:

  • A survey released earlier this year by the University of Massachusetts-Dartmouth says the percentage; of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine.
  • Blogging requires more investment. You need content regularly. And you need to think about the risk of blogging, accepting comments, liability issues, defamation. says Nora Ganim Barnes, a professor at the university who wrote the report. One benefit of a blog: It’s a tool and content you own. Read the rest of this entry »

Is Your Domain Name Catering to the Yellow Pages

Filed Under (Domain Names) by Steve Mertz on 16-04-2012

Last week I was driving in my hometown of Denver and noticed a van in front of me. It proudly displayed it’s company name of BOAAAA! That’s all it said, do you have any idea what this company is or what service it might be offering? Me neither!

If you are a small business owner trying to climb to page one of the Google searches-take a hard look at your current domain name. Does your domain name have any keyword rich phrases, does it give any clue as to what you do? If not you may want to consider a few small tweaks that can only help you in google searches. Let’s revisit the domain name of BOAAAA, at first I thought maybe it was a division of Bank of America (BOA)…. Read the rest of this entry »