A recent poll of Facebook users reports that more than half (57 percent) of Facebook users said the never click on ads or other sponsored content when they use the site. Another 26% said they hardly ever engage in such activity. Only 4% of users said they often click on ads 🙁
If you have been considering using Facebook as part of your advertising program; these figures are pretty sobering! So far, it looks like good organic SEO will continue to deliver the bottom line results for small business owners.
Have you used Facebook as part of your advertising program? What were your results?