How to Lose Your Google Ranking

Filed Under (Google AdWords) by Steve Mertz on 21-05-2012

If you are a small business owner in the Denver area; you know how Google updates can really help your website or kill you! Here are some interesting points from a small business owner who went from page 1 to page 10+:

Possible devaluation of thousands of links
prior SEO company was putting 9,000 links a month on their site. The company said the links went away or were devalued after the Google update.  Read the rest of this entry »

Keywords-The New Cost for News Sites

Filed Under (Advertising, Google AdWords) by Steve Mertz on 30-04-2007

Emily Steel of the Wall Street Journal has an interesting article in today’s Wall Street Journal titled Keywords: a Growing Cost for News Sites.  If you are a small business owner engaged in E-Commerce, it might pay for you to learn some of these lessons. Read the rest of this entry »

Google AdWords are The Only Way to Go!

Filed Under (Google AdWords, Internet Marketing, Pay-Per-Click) by Steve Mertz on 15-02-2007

Michelle SEO ReviewDo you believe this quote: “The only way to prosper now is to pay for ads on Google and Yahoo.” “What happened with the Internet is that it almost turned on itself, with everybody and his brother having an Internet site.” This is what a small business owner recently told Michelle Slatalla, who has a column in the New York Times called Online Shopper. The gentleman’s argument was that if a potential consumer went and did a Google search for “vacuum”, 74,700,000 indexed pages came up for that term-therefore, you must pay to play according to him…I totally disagree. Read the rest of this entry »

Click Fraud and a Clever Solution

Filed Under (Google AdWords) by Steve Mertz on 01-11-2006

Knox, the Denver SEO Guy has a great post today on how he outwitted some click fraudsters who were draining his clients AdWords budget. There is so much talk about click fraud today and its refreshing to read a solution!

Kudos to my fellow Denver SEO expert! What have been your most creative techniques for putting click fraud to an end? Enjoy Bait Fraudsters With Their Pictures. 
PS Thanks for my 1 inbound link Knox!

Steve Mertz
Very Clever Knox!

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Search for Customer Acquisitions

Filed Under (Google AdWords, Internet Marketing, Pay-Per-Click) by Steve Mertz on 30-10-2006

SearchRank Blog has an interesting article for startups and small businesses looking to acquire customers. The study was done by Piper Jaffray and they conclude that search is the most efficient marketing channel for acquiring new customers, more than twice as efficient as yellow pages (selling yellow pages advertising was my first job out of college)!

One potential issue that I’ve seen with small businesses using search is their failure to measure their results. You wouldn’t do this in other areas of your business so be sure that you have analytics set up on your site and do set a budget with a limit before you start any AdWords campaign. I’ve seen some AdWord advertisers get a nasty shock when they got their first bill!

USA Today also had an interesting piece today about a small business owner. Cosmo Buono calls himself a technology “dinosaur”. Buono is a New York City piano teacher and wanted to find contestants for an international piano competition he’s staging. A student recommended he advertise on Google-So he went online and gave it a shot. His budget: $50. His response: 35 new contestants, so far. “I was up and running in 15 minutes.”

I love it when something works so well! Do your homework before you spend your advertising budget and hopefully you will have as much success!

Via: SearchRank Blog 
Via: USA Today

 

Steve Mertz
Good Hunting!

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