Denver SEO Speaker | Business Blogging Consultant

A Starbucks buddy of mine owns Quality Mitsubishi located in Littleton, Colorado. He is in the process of a website redesign so I took a peek. As you can imagine auto dealers in Denver are very competitive and there are several Mitsubishi dealers located in Denver and the surrounding areas. Henry, is a typical entrepreneur who happens to own an auto dealership with a lot to consider when it comes to advertising those Mitsubishi cars! For example, the average Mitsubishi dealer has a yellow page presence, radio, TV and Internet website. That’s a lot of money going out the door. I was surprised to learn that not only does Quality Mitsubishi have a website but I noticed that they also had a fairly active Google AdWords program as well. Read the rest of this entry »

Many of our clients have discovered and become addicted to that little green bar on the Google toolbar-the page rank. Kalena has some very good advice when it comes to the toolbar: just ignore it, or better still, switch it off. Read the rest of this entry »

I just finished reading Cat Seda’s book How to win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web. This book is a huge task and Cat covers a lot of ground in a way that readers will find appealing. Some of the topics covered are from “Winning the SEO Battle” to “Blogging for Business.” Cat does a good job of introducing readers to many critical Read the rest of this entry »

This weekend I’m going to my monthly meeting for professional speakers and one of the presenters is talking about writing great copy for marketing material. She will be discussing writing great copy that engages your audience and meeting planners so you can be hired and not starve as a professional speaker! This of course, got me to thinking about keywords and search engine optimization. As a professional speaker I can tell you that my peers are some of the worst offenders for having web sites, blogs and marketing material with no regard to keywords and search engine optimization-for all of my competitors, please don’t change! Read the rest of this entry »

I received an email last night from a professional speaker who has many great domain names parked over at Go Daddy. Many people are under the mistaken assumption that somehow this is going to help you in your efforts to generate more business-so let’s look a little closer at what we recommend to our clients. Google likes to see a domain name that is hosted with content before the “aging” process begins. You are hurting yourself by not getting your domain name hosted and including some information. Read the rest of this entry »

Anne Field has a great article in The New York Times today called “The Magic Is in the Tweaking.” She gives very good insights to the trials and tribulations of all small business owners-Entrepreneurs Discover Success Requires a Little Reinvention! Every successful small business owner knows this to be an absolute law! One of the companies she profiles is a Salt Lake City based company called AdvancedMD. Like many business owners their philosophy was build it and they will come…Actually, their philosophy was: “All we have to do is let doctors see our product and they’re going to want to switch.” Read the rest of this entry »

Do you believe this quote: “The only way to prosper now is to pay for ads on Google and Yahoo.” “What happened with the Internet is that it almost turned on itself, with everybody and his brother having an Internet site.” This is what a small business owner recently told Michelle Slatalla, who has a column in the New York Times called Online Shopper. The gentleman’s argument was that if a potential consumer went and did a Google search for “vacuum”, 74,700,000 indexed pages came up for that term-therefore, you must pay to play according to him…I totally disagree. Read the rest of this entry »

Hopefully by now our readers are starting to get an appreciation of what good search engine optimization can do to help you in your online marketing efforts. You have seen us mention more than once in our reviews that “this site is poised to improve in desired search terms-if the site can be opened up! 

You have also seen “the javascript menu also prohibits deep crawling to the internal pages of the site. This problem can be circumvented by using a site-map and adding footer navigation to the orphaned pages.” Huh???? I know, it can be a little overwhelming so let’s look at a real example. Read the rest of this entry »

As a result of the teleseminar I did last week for SpeakerNet News-here is the first SEO analysis for Profitable Transformations Network. These website analyses will be done randomly at the rate of one a day until we get through all of them. This site is the creation of Ian Percy, my Arizona National Speakers Association buddy! Since spiders typically start at the top of the page and go left to right-I thought we might follow the same path for our SEO analysis. We start with the title bar of : “Profitable Transformations Network official site of leading business consultants on leadership.” I like that the word leadership is included because it is a great keyword-not so sure about “official site of” check your best keywords and phrases using Overture. Read the rest of this entry »

Maybe I’m lucky that my Website Search Engine Optimization firm is located in Denver Colorado. Up here you can see for miles and your mind is not as cluttered. I always liked the way that Rand over at SEOmoz defined SEO :

“optimization involves researching the right terms to target, modifying the site to be search-engine friendly and marketing/promotion of the site to improve popularity.” Read the rest of this entry »