Great Domain Names Waiting for SEO

Filed Under (Business Issues, Google Search, Internet Marketing) by Steve Mertz on 26-02-2007

I received an email last night from a professional speaker who has many great domain names parked over at Go Daddy. Many people are under the mistaken assumption that somehow this is going to help you in your efforts to generate more business-so let’s look a little closer at what we recommend to our clients. Google likes to see a domain name that is hosted with content before the “aging” process begins. You are hurting yourself by not getting your domain name hosted and including some information. Read the rest of this entry »

Search Optimization and Web Based Advertising

Filed Under (Business Issues, Internet Marketing, SEO) by Steve Mertz on 22-02-2007

Anne Field has a great article in The New York Times today called “The Magic Is in the Tweaking.” She gives very good insights to the trials and tribulations of all small business owners-Entrepreneurs Discover Success Requires a Little Reinvention! Every successful small business owner knows this to be an absolute law! One of the companies she profiles is a Salt Lake City based company called AdvancedMD. Like many business owners their philosophy was build it and they will come…Actually, their philosophy was: “All we have to do is let doctors see our product and they’re going to want to switch.” Read the rest of this entry »

Google AdWords are The Only Way to Go!

Filed Under (Google AdWords, Internet Marketing, Pay-Per-Click) by Steve Mertz on 15-02-2007

Michelle SEO ReviewDo you believe this quote: “The only way to prosper now is to pay for ads on Google and Yahoo.” “What happened with the Internet is that it almost turned on itself, with everybody and his brother having an Internet site.” This is what a small business owner recently told Michelle Slatalla, who has a column in the New York Times called Online Shopper. The gentleman’s argument was that if a potential consumer went and did a Google search for “vacuum”, 74,700,000 indexed pages came up for that term-therefore, you must pay to play according to him…I totally disagree. Read the rest of this entry »

SEO Review Leadership made Simple

Filed Under (Internet Marketing, Making Money On The Internet, SEO) by Steve Mertz on 31-01-2007

Hopefully by now our readers are starting to get an appreciation of what good search engine optimization can do to help you in your online marketing efforts. You have seen us mention more than once in our reviews that “this site is poised to improve in desired search terms-if the site can be opened up! 

You have also seen “the javascript menu also prohibits deep crawling to the internal pages of the site. This problem can be circumvented by using a site-map and adding footer navigation to the orphaned pages.” Huh???? I know, it can be a little overwhelming so let’s look at a real example. Read the rest of this entry »

SEO Review-Profitable Transformations Network

Filed Under (Internet Marketing, Search Engine Optimization, SEO) by Steve Mertz on 23-01-2007

Ian SEO ReviewAs a result of the teleseminar I did last week for SpeakerNet News-here is the first SEO analysis for Profitable Transformations Network. These website analyses will be done randomly at the rate of one a day until we get through all of them. This site is the creation of Ian Percy, my Arizona National Speakers Association buddy! Since spiders typically start at the top of the page and go left to right-I thought we might follow the same path for our SEO analysis. We start with the title bar of : “Profitable Transformations Network official site of leading business consultants on leadership.” I like that the word leadership is included because it is a great keyword-not so sure about “official site of” check your best keywords and phrases using Overture. Read the rest of this entry »

SEO from a Mile High View

Filed Under (Internet Marketing, Making Money On The Internet) by Steve Mertz on 29-12-2006

Denver SEOMaybe I’m lucky that my Website Search Engine Optimization firm is located in Denver Colorado. Up here you can see for miles and your mind is not as cluttered. I always liked the way that Rand over at SEOmoz defined SEO :

“optimization involves researching the right terms to target, modifying the site to be search-engine friendly and marketing/promotion of the site to improve popularity.” Read the rest of this entry »

Confessions of a Black Hat SEO?

Filed Under (Internet Marketing, Making Money On The Internet, SEO Jabberwocky) by Steve Mertz on 27-12-2006

Internet MarketingA client sent me a copy of an email last week titled Confessions of a Black Hat SEO. When I saw the client this morning at Starbucks I mentioned the article, and thanked him for passing it on. I then said, nothing new but all valid points. He looked surprised and said : “We’ve never talked about My Space and how about Squidoo?” Alas, he was right-I didn’t think they were worth the effort at this stage of his Search Engine Optimization efforts!

Which brings up an interesting point for those doing their own Internet Marketing SEO efforts or for SEO firms helping clients-What are the biggest payoffs early in the game? Here is a list of things I focus on :
1. Get a blog to supplement your Internet marketing program-be sure that it is linked to your website and that your website is linked to your blog.
2. Set up your WordPress blog to automatically ping all the search engines.
3. With every blog post use your Technorati tags and tags. Those two things alone are huge and will greatly increase your traction with search engines.
4. Always use your keywords in your tags as well as your categories.
5. Give your readers an option to use RSS feeds as well as email sign ups.
6. Try to incorporate keywords in your URL.
7. Don’t only tag your keywords in Technorati and but also tag your keyword phrases.
8. Read your analytics program daily and incorporate keywords and phrases that potential customers are using to find your blog. A few of my favorites are : Site Meter, Stat Counter, Google Analytics and Crazy Egg.
9. Start an aggressive link building campaign.
10. If you have a website and it is nowhere to be found in the search engines the chances are pretty good you need a rewrite of your site. We recently did a modified rewrite for a client who had flash on his site. Less than a month later, critical web pages are showing up in Google searches. If I had to do it again-this is the very first think I would have clients focus on.

There you have it. These are the critical components I would focus on in your SEO efforts. There are countless other things you can do-but I feel these will give you the biggest bang for your buck!! Hope you all had a great Christmas and Holiday Season and we look forward to helping you all have a very prosperous Happy New Year!

Steve Mertz
SEO Priorities!

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Denver SEO Meeting

Filed Under (Internet Marketing, Making Money On The Internet, SEO) by Steve Mertz on 18-12-2006

I was meeting with a potential client last week. They are a small business here in Denver Colorado with a pretty typical problem. They have a website that gets no traffic, has flash that is not done correctly and they have no web presence when potential customers are doing a Google search…sound familiar? In addition, they want their new website design to address the needs of distributors, contractors and home owners-they sell products for remodeling. But what really struck me about these Denver business owners is when one of the partners asked me : “How will you get contractors to click on our information when they find us in a Google search?”

What a great question and clearly the essence of any small business doing Internet marketing. I told him the cold, hard truth-We could not guarantee that any contractor would click on their information in a search. We can only increase his chances by having meta descriptions on each page of his website and put the appropriate copy and keywords on each and every page. In addition, there are some opportunities for him to address the contractors needs directly through the use of a blog and writing white papers that we will place on his website.

This problem is not confined to Denver Colorado business owners needing search engine marketing but rather is representative of small business owners everywhere. As I told our potential client, it’s not enough to address the concerns of his potential clients, the search engines must also be addressed through the judicious use of headlines and appropriate keyword density. I’ll keep you posted how we fight this battle.

Another thing this client really brought into focus is bad website design-again, not a unique problem to Denver Colorado business owners and search engine optimization firms! It drives me crazy to have to point out to customers that their $5,000 website needs to have a total make over to make the code more search engine friendly. Please, before you have any web design firm in Denver Colorado or your city, design your website-ask them to detail how they are going to make your site search engine friendly. If they have that blank look on their face-give us a call!

Steve Mertz
Denver SEO Tips

The SEO Primer for Startups!

Filed Under (Blogging, Internet Marketing, Making Money On The Internet) by Steve Mertz on 21-11-2006

All good startups have common characteristics. You need visibility, buzz around your product and a lot of money. Preferably, money from friends and family who don’t want an equity stake in your company-you can pay them back at your leisure…Dream on!

We can help you with two out of three of your basic needs. Let’s start with creating visibility and buzz around your product. Before you spend a ton of money on a web site with flash, that Google will never find, consider going the route of the blog for the following reasons:

1. No one goes to your current web site

2. You have much more time than money

3. I lost that expensive business card you gave me with your contact info.

4. I don’t remember your company name-don’t be too clever with your name. Try to have a name that includes what you do and use keywords in your name.-Unless you are Guy Kawasaki, check that, he recently changed his blog name.

5. Learn the power of using keywords in all your documents and web sites or blogs.

6. You have no customers…while you are worrying about no prospects for immediate cash flow you might as well blog.

7. VC’s are not calling you…You don’t want to give up that much of the company anyway.

8. Search engines will never find all your good keywords and content because you have flash as your very first page!

9. Your marketing director writes fabulous copy-with not one keyword to be found.

10. Your business focus has expanded since you built your web site and you don’t have any money to pay your web designer to update your site.

11. You have new, influential endorsements of your product and don’t know how to update your web site.

12. You discover that your product has international demand but potential clients in Boulder can’t find your site much less those in Hong Kong.

13. While you are waiting for that angel investor to return your phone call you could be writing a post to your blog.

14. Brad Feld has reviewed your Executive Summary you sent him and properly filed it…he’s not going to call you, ditto for David Cohen, so write another post in your blog.

15. The snappy video email you sent to Miss/Mr Big did not make it past the spam filters-You now realize the beauty of your blogs RSS feed! Your information actually goes through and does not use the email system!

16. The “White Paper” that you wrote on your product will not only establish you as an authority, but happens to be loaded with keywords. You don’t know how to upload it to your web site so you are going to send a mass email and hope the spam filters don’t catch it. On the other hand-that same white paper can be a post in your blog and be seen around the world!

17. Your brother is calling and wondering when you are going to be able to pay back that money he leant you-Remember, you had the next Google. Write about this humorous experience in your blog!

18. You are constantly worrying about lack of funding, you can’t sleep at night-Until you do a Google search for your site. After the first 110 pages you are sleeping like a baby……zzzzzz

We can help you with great Search Engine Optimization techniques-Google will find your site! Whether you need a completely new web site design or a great blog optimized for search engines-We can help the search engines find you. We are also very unique in the fact that not only can we help you get in the top of Google searches but we also have world class presentation coaches that can help you hone your sales presentations skills so that when you do present to Sequoia Capital you will have a memorable and persuassive presentation.

Steve Mertz
Startups Have an SEO Friend!

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Search for Customer Acquisitions

Filed Under (Google AdWords, Internet Marketing, Pay-Per-Click) by Steve Mertz on 30-10-2006

SearchRank Blog has an interesting article for startups and small businesses looking to acquire customers. The study was done by Piper Jaffray and they conclude that search is the most efficient marketing channel for acquiring new customers, more than twice as efficient as yellow pages (selling yellow pages advertising was my first job out of college)!

One potential issue that I’ve seen with small businesses using search is their failure to measure their results. You wouldn’t do this in other areas of your business so be sure that you have analytics set up on your site and do set a budget with a limit before you start any AdWords campaign. I’ve seen some AdWord advertisers get a nasty shock when they got their first bill!

USA Today also had an interesting piece today about a small business owner. Cosmo Buono calls himself a technology “dinosaur”. Buono is a New York City piano teacher and wanted to find contestants for an international piano competition he’s staging. A student recommended he advertise on Google-So he went online and gave it a shot. His budget: $50. His response: 35 new contestants, so far. “I was up and running in 15 minutes.”

I love it when something works so well! Do your homework before you spend your advertising budget and hopefully you will have as much success!

Via: SearchRank Blog 
Via: USA Today


Steve Mertz
Good Hunting!

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