How to Implement a Blog/SEO Myths are Alive and Well

Filed Under (Search Engine Optimization) by Steve Mertz on 17-04-2008

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Business Blogs and SEO are two of the hottest terms around these days. A day doesn’t go by and I read or hear about a newly minted SEO expert 😉 I’ve been seeing more searches for the phrase “How to implement a Blog on your Website.” So, being a dutiful servant of the reading public-I began to do some research. There are some “experts” who would offer you the following advice:

The main reasons for having your blog as part of your actual domain is that a blog on your domain can attract links to other areas of your site, increase visibility, improve publicity efforts, build trust, and raise your search rankings. Do you think this is the best SEO advice you’ve read this year? Read the rest of this entry »

Team Building Speaker

Filed Under (Search Engine Optimization) by Steve Mertz on 07-11-2007

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brian o'malley motivational speakerBrian O’malley is a professional speaker and an expert on corporate team building. He honed his team building skills while attempting to summit Mt. Everest. Brian is a master at encouraging teams to take risks while building confidence and purpose for corporations. His team building message comes from not only his ascent of Mt. Everest Read the rest of this entry »

Internet Marketing

Filed Under (Search Engine Optimization, SEO Jabberwocky) by Steve Mertz on 17-09-2007

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I first joined the ranks of internet marketing when I decided to sell my custom crutches online. It was about seven years ago and I was able to have a website built for me that Google was never able to find! Fortunately, I found the best coder in Colorado Read the rest of this entry »

The No. 1 SEO Tip for first page of Google

Filed Under (Search Engine Optimization) by Steve Mertz on 06-06-2007

What would your #1 SEO tip be for getting your client on the first page of a Google search? According to an article in Entrepreneur by Jon Rognerud it would be writing articles about your business and submitting them to free article directories like ezinearticles, goarticles and buzzle. His argument is writing articles is one of the fastest and most effective means of escaping “Google sandbox hell.” Read the rest of this entry »

SEO Bashing Continues-Is It the Moon?

Filed Under (Blogging, Search Engine Optimization, SEO) by Steve Mertz on 29-03-2007

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SEO MoonSeth Godin was looking for a little more traffic to his blog so what do you do…pick a fight with the SEO crowd! Seth writes:

“Hey. It’s not so hard. If you make great stuff, people will find you. If you are transparent and accurate and doing what’s good for the surfer, people will find you. If you regularly demonstrate knowledge of content that’s worth seeking out, people (being selfish) will come, and people (being generous) will tell other people. It turns out that it’s easier and faster to do that than to spend all your time on the shortcuts.” Read the rest of this entry »

SEO Review-The Customer Focus

Filed Under (Google Search, Search Engine Optimization, SEO) by Steve Mertz on 05-02-2007

Shep SEO ReviewToday we’re reviewing http://www.thecustomerfocus.com/. This is the site of my NSA buddy, Shep Hyken. Shep is an expert in the customer service training area. Like Ruby, he too is a “Rock Star” in this space and should be in the top three of a Google search!

This site is a little different than the prior reviews where navigation and metadata were the main concerns. This site has elements working for and against it, and this article is to cover some possibilities to increase its’ search engine presence. Read the rest of this entry »

SEO Review-Ruby Speaks

Filed Under (Google Search, Search Engine Optimization) by Steve Mertz on 29-01-2007

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Like other website we’ve reviewed this week, RubySpeaks.com is poised to improve in desired search terms – if the site can be opened up. This is the site of my friend Ruby Newell-Legner. Ruby truly is a “rock star” in the customer service arena and we would love to see her in the top three of a Google search for “customer service training”…Here is the path we would recommend! Read the rest of this entry »

SEO Review-Profitable Transformations Network

Filed Under (Internet Marketing, Search Engine Optimization, SEO) by Steve Mertz on 23-01-2007

Ian SEO ReviewAs a result of the teleseminar I did last week for SpeakerNet News-here is the first SEO analysis for Profitable Transformations Network. These website analyses will be done randomly at the rate of one a day until we get through all of them. This site is the creation of Ian Percy, my Arizona National Speakers Association buddy! Since spiders typically start at the top of the page and go left to right-I thought we might follow the same path for our SEO analysis. We start with the title bar of : “Profitable Transformations Network official site of leading business consultants on leadership.” I like that the word leadership is included because it is a great keyword-not so sure about “official site of” check your best keywords and phrases using Overture. Read the rest of this entry »

Denver SEO Guest Speaker

Filed Under (Interviews, Search Engine Optimization) by Steve Mertz on 09-01-2007

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I will be the guest speaker for SpeakerNet News Teleseminars on January 16th at 7:00pm Eastern (6pm Central, 5pm Mountain, 4pm Pacific) The length is 60 minutes and the cost is $25. I have been asked to speak on Getting Your Web Site to the Top of the Search Engines. I’m honored to be the guest expert for SpeakerNet News and as regular readers know one of my favorite tools for cracking the top 10 of a Google search is blogs! I learned a ton about search engine optimization while taking Sales Presentations Training to the number 1 spot for a Google search. While I love blogs and appreciate the power they have with search engines-I will also be covering a fair amount of SEO techniques for web sites.

I’ve come to really appreciate great web site design and how it all starts with the code and making your web site search engine friendly. One of the topics that I’ve been asked to cover is How to determine if your web site designer has any ideas about SEO! We’ve all seen great looking sites that will never be found by Google! This will be a topic that every one should consider before hiring any web designer. Some of the other areas I will discuss include identifying the categories you want to dominate, Keyword and keyword phrase usage, tools for monitoring your sites results and the all important call to action!

I hope you can listen in but for those of you who have conflicts you can order my SEO talk on CD or MP3 if you prefer. If you have any great suggestions on topics that absolutely should be covered please comment or shoot me an email.

Steve Mertz
SpeakerNet News Speaker

How Does Google Describe Your Business ?

Filed Under (Search Engine Optimization, SEO) by Steve Mertz on 29-11-2006

Go to Google a put your business name in their search box. Are you happy with the results? That’s just for the first page-now do this on another page of your site-still satisfied with the results?

What you are seeing is the Meta Description of your business. This is something you can and should control. You want to have a Meta Description for every page-so it accurately conveys your message. If you don’t put in this description-then Google will take a shot at it for you. Sometimes you get lucky. Eric Enge over at Stone Temple blog did not have a Meta Description but when you put in a Google search for “seo temple” the Google snippet comes up with “This will soon be the most read web site in the SEO world.” Pretty cool that Google would put this snippet together. However, you may not be as lucky so if you have not done it-take the time to have a great and compelling Meta Description for every page of your website or blog!

Steve Mertz
Write a Compelling Description!

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