Google, Yahoo and MSN Agree on One Thing

Filed Under (Google News, MSN, Search Engine Optimization, Tools, Yahoo) by Steve Mertz on 21-11-2006

The big three have agreed that there will be a standard protocol for submitting web pages to their crawlers via site maps. I’ve been begging Knox to get a site map on this blog so I hope he reads this!

I have no problems putting a Google site map on any of my blogs but there are those who don’t want a Google site map watching there very move. SEO Blackhat once had a post about the effectiveness of a Google site map Vs making your own. I believe they came to the conclusion that building your own was better but I could not find their post-Sorry! Regardless, every SEO person would tell you to have some form of site map-so do something!

The standard protocol was announced at PubCon in Las Vegas and just read the love between these three:

 Official Yahoo Blog: “By offering an open standard for web sites, webmasters can use a single format to create a catalog of their site URLs and to notify changes to the major search engines. This should make is easier for web sites to provide search engines with content and metadata.”

Official MSN Blog:  “So, why are we excited to work on this? Because by agreeing on a standard, we can provide site owners with one simple way to share information with every search engine. You just publish a sitemap, and every engine is instantly able to read and use the data to more effectively index your site. Since this is a free, widely supported protocol, our hope is that this will foster an even broader community of developers building support for it.”

Official Google Blog: “If any website owners, tool writers, or webserver developers haven’t gotten around to implementing Sitemaps yet, thinking this was just a crazy Google experiment, we hope this joint announcement shows that the industry is heading in this direction.”

The only thing sweeter than this is for everyone who bought Google at $220 a share and watched it cross $500 large today!

Thanks: SearchRank

Steve Mertz
Sitemap Love!
 

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Intel and Search Engine Optimization

Filed Under (SEO, Tools) by Steve Mertz on 02-11-2006

intel.jpgDo you remember when Intel was the #1 chip maker in the world? Most major manufactures wanted to have “Intel Inside” displayed on their computers and electronic devices.

Intel was the King Kong of chip manufacturers. As Intel was strutting down the red carpet of corporate success…another chip maker was lurking in the background. Advance Micro Devices had been plugging away, making chips that were in fact faster and more powerful than the mighty Intel. Most end users of electronic products don’t really care or appreciate the goings on in the background until the envelope really gets pushed and they need every little advantage they can get. A great coder is kind of like the AMD chip…for the most part they get no love, no real appreciation until a web site or blog owner sees the light! This recently happened to me and I’m proud to say that we have added the resources of a great coder to our team.

I see a lot of startups and small business owners spend way too much money on a web site or blog. Some even go so far as to put flash on their site. The search engines can’t get past the first page to see the other 99 pages of great keywords and captivating copy 🙂 I am not a coder, and never will be but I’m smart enough to know what I don’t know. So, before you go spending any more of your limited budget-consider all your options. What I do understand is search engine optimization and practice what I preach. My site, Sales Presentations Training is currently #! In a Google search for the term “sales presentations training”.

We are unique in the search engine optimization industry in the fact that not only can we help you in your SEO efforts but we can also provide you with the finest sales presentation skills-A very handy tool for startups who are seeking venture capital or angel funding! I had this epiphany when I attended the Colorado Capital conference sponsored by the Rockies Venture Club. I observed eight startups giving presentations to venture capitalists and angel investors…For the most part it was not pretty! I saw a lot of great ideas hidden behind PowerPoint overkill and poor presentation skills. Being a curious sort, I then went to their web sites and blogs. For the most part, nary a keyword or search engine optimization effort could be found!

In my former life I’ve had to present to Venture Capitalists and I’ve had web sites that Google would never find in my lifetime! To that end, I’ve added the additional resources and expertise to help your company not only give a fabulous presentation but also be found by the search engines!

We can also help you with financial arrangements. We have clients that we work with on a reduced fee in exchange for a percentage of future profits or if you are the next Google, stock options could be considered 🙂 Please feel free to contact us with your ideas. My email address is smertz at msn.com or call me on my cell at 303-619-8972.

Steve Mertz
Are You The Next AMD

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Blogs and RSS Feeds Favored by B2B Users

Filed Under (Blogging, Tools) by Steve Mertz on 20-09-2006

Whenever I talk to a small business owners I preach two things: get a blog and use RSS feeds to make it easy for clients and prospects to do business with you. According to SearchRank Blog a new study by KnowledgeStorm, supports these findings. Their survey was completed by more than 4,500 business and IT professionals around the world. Some key points:

 

80% claimed to be blog readers, with 51% of those reading blogs at least once a week. 

53% say they read blogs weekly for business information while 57% read them for technology topics.

As for referrals, 70% of respondents recommend or pass along content at least once a month.

More than 53% said that the content they read in blogs affected their work-related purchasing decisions.

32% are seriously considering starting their own blogs.

As for RSS feeds, 59% were ‘somewhat” to “very” familiar with RSS while 31% subscribed to RSS feeds or readers.

79% are accessing RSS feeds on specialized topics while only 36% are accessing blogs via RSS Feeds.

 

For all of you who are already using blogs and RSS feeds-You are ahead of the curve! 

Steve Mertz

Search Engines Love Blogs!

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How to Implement Your Blog Strategy

Filed Under (Tools) by Steve Mertz on 23-08-2006

It’s finally happened-you spent thousands of dollars on a web site and no one is visiting. Someone has convinced you that blogging may be a good choice and so you are here! Some of the best time you can spend is going to this free tool: http://www.resultsgenerator.com It is the overture keyword search tool. I recommend that clients write down all the keywords and phrases that are important in their industry and in particular to their product and company. For example, when I started my blog of http://salespresentationstraining.com the first thing I did was go to overture and put in every word that I could think of. You see the results of my most important keywords on the title bar. I also have important keywords on the sidebar under “categories.” You should also be aware that more searches are incorporating phrases and not just keywords. For example, I have Google analytics on my blogs and it enables me to see the keywords and phrases that users are using in Google and other search engines. I highly recommend you utilize this free service. You can go to http://www.google.com/analytics to sign up. It is a huge advantage for you to know what search terms your clients and prospects are using to find you. The report lags by a day but is invaluable and it shows me that some of the top keywords and phrases are: 

1. Sales Presentations Training

2. Salespresentationstraining

3. PowerPoint presentations

Make good use of this information in writing your blog and addressing the needs of your clients!

Making good use of your categories section is important for several reasons. It helps you categorize your thoughts and posts. Readers who go to your blog demand information and if your blog doesn’t live up to their expectations they will leave in short order. Search engines also love those categories that are rich keywords. Ultimately this will help you with increased web presence and a high Google page ranking. Spending some time researching your keywords and phrases will greatly help you in your search engine optimization results.

Steve Mertz

Laying the Groundwork for SEO!

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