Filed Under (SEO) by Steve Mertz on 09-07-2007
Search engine optimization experts often find many things to disagree about-sometimes it seems there is little common ground! Here is one thing that we all agree on-For your web site to end up on the first page of a Google search it must have unique and authoritative content. We have discussed the importance of having great keywords on your title bar and how it is the first thing search engines normally read. The meta description is also a powerful tool to help you with search engines and potential customers as well. If you don’t know what all that means-that’s OK, just be sure you hire someone that does. Read the rest of this entry »
Seth Godin was looking for a little more traffic to his blog so what do you do…pick a fight with the SEO crowd! Seth writes:
“Hey. It’s not so hard. If you make great stuff, people will find you. If you are transparent and accurate and doing what’s good for the surfer, people will find you. If you regularly demonstrate knowledge of content that’s worth seeking out, people (being selfish) will come, and people (being generous) will tell other people. It turns out that it’s easier and faster to do that than to spend all your time on the shortcuts.” Read the rest of this entry »
This weekend I’m going to my monthly meeting for professional speakers and one of the presenters is talking about writing great copy for marketing material. She will be discussing writing great copy that engages your audience and meeting planners so you can be hired and not starve as a professional speaker! This of course, got me to thinking about keywords and search engine optimization. As a professional speaker I can tell you that my peers are some of the worst offenders for having web sites, blogs and marketing material with no regard to keywords and search engine optimization-for all of my competitors, please don’t change! Read the rest of this entry »
Anne Field has a great article in The New York Times today called “The Magic Is in the Tweaking.” She gives very good insights to the trials and tribulations of all small business owners-Entrepreneurs Discover Success Requires a Little Reinvention! Every successful small business owner knows this to be an absolute law! One of the companies she profiles is a Salt Lake City based company called AdvancedMD. Like many business owners their philosophy was build it and they will come…Actually, their philosophy was: “All we have to do is let doctors see our product and they’re going to want to switch.” Read the rest of this entry »
Today we’re reviewing http://www.thecustomerfocus.com/. This is the site of my NSA buddy, Shep Hyken. Shep is an expert in the customer service training area. Like Ruby, he too is a “Rock Star” in this space and should be in the top three of a Google search!
This site is a little different than the prior reviews where navigation and metadata were the main concerns. This site has elements working for and against it, and this article is to cover some possibilities to increase its’ search engine presence. Read the rest of this entry »
Hopefully by now our readers are starting to get an appreciation of what good search engine optimization can do to help you in your online marketing efforts. You have seen us mention more than once in our reviews that “this site is poised to improve in desired search terms-if the site can be opened up!
Paulette Ensign is the owner of the next site we are reviewing today called Tips Booklets. This site has great potential! Credit is owed to those who put forth the effort to build good content and back links, and that effort was rewarded by Google giving it a PR5 on the home page.
This site is already placed on the first page of Google for ‘small business promotion’ and other like terms – and that’s out of over 40 million! Well done Paulette! Read the rest of this entry »
As a result of the teleseminar I did last week for SpeakerNet News-here is the first SEO analysis for Profitable Transformations Network. These website analyses will be done randomly at the rate of one a day until we get through all of them. This site is the creation of Ian Percy, my Arizona National Speakers Association buddy! Since spiders typically start at the top of the page and go left to right-I thought we might follow the same path for our SEO analysis. We start with the title bar of : “Profitable Transformations Network official site of leading business consultants on leadership.” I like that the word leadership is included because it is a great keyword-not so sure about “official site of” check your best keywords and phrases using Overture. Read the rest of this entry »
Filed Under (Link Development, SEO) by Steve Mertz on 18-12-2006
Kalena is one of my favorite, female SEO reads. She point us to an article today about a sexy SEO discussion. I point out the fact that Kalena is female, and a great read in the SEO arena. She is on my blogroll along with Natasha Robinson, of That Girl From Marketing fame! That makes a grand total of two female SEO experts. I lead quite the sheltered life-but surely there are many others. If you are one would you please shoot me an email and I will be happy to add you to my blogroll.
I’ve been thinking about this ever since Kalena had this article about Sisters (in Tech) Are Doing it For Themselves. This is my favorite sentence from her post :
“Certainly the seach blog landscape has its fair share of loud macho stereotypes, always trying to one-up each other with jargonized posts, pointless SEO ranking competitions or bizarre territorial pissings.”
You have to love a woman who calls em like she sees them! Damn, I’m just sorry that I was kidding about Hooters today!
Send Me Your Links!
PS. I read in an SEO book that I should only link out and not ask for any incoming links becasue it will hurt my Google Page Rank…Just in case this is not the case let me know if you would like to exchange links 😉
The week of December 18-22nd will be the last of our SEO Luncheons for 2006. The next two Denver SEO Luncheons will be December 19th, 1PM at Yia Yia’s Eurocafe and the December 21st, 1PM SEO luncheon will be at Wellshire Restaurant.
I’ve had some requests to expand the luncheons beyond my south east Denver neighborhood-so let me know if you have some other locations in mind. We will be scheduling a SEO luncheon in Colorado Springs in January. Next week I will publish the full Denver SEO luncheon schedule for January and February 2007. Let me know if you have additional suggestions for SEO luncheon locations.
PS. No, “D”, we will not be holding the SEO luncheons at Hooters!
Denver SEO Luncheons
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