Denver SEO Speaker | Business Blogging Consultant SEO speaker and Website Strategy Speaker Offering SEO & Blogging Tips. Fri, 03 Nov 2017 00:48:29 +0000 en-US hourly 1 127776688 Is Content Still King? Wed, 22 Mar 2017 17:04:28 +0000 Neil Patel has an excellent article on your Marketing Budget. Today, every business owner, big and small, have a lot of marketing distractions. They face issues such as how and what social media platforms should be used and of course, what tools will help them increase their ROI.

Fortunately, Neil has analyzed the tools and gives you very specific recommendations on which tools to consider for your marketing tools. Please go read the entire article and selectively use the tools that will give you the biggest bang for your buck!

Neil points out that it’s really easy today to spend tons of money on the latest tools to analyze your website, visitors etc. but there is still one flaw that all the whiz bang tools won’t cure-lack of original and compelling content!

In my years of working with my own websites; I can tell you that I believe, content is still king. Your job is to tell your story but make it so riveting and compelling that new customers can’t wait to do business with you. It still surprises me to see some fairly good content on websites without a call to action. Always ask for the order!!

Go read and study Neil’s article and then look at your content before you spend any more money on tools! Good Luck.

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Desperately Seeking Data Scientists Sat, 23 Jun 2012 18:24:24 +0000 Kim Nash has a really insigtful article concerning American Experss and their efforts to hire data scientists. It’s called Desperately Seeking Data Scientists.

I came across an intriguing job ad recently that shows just how important data scientists will be. The role of a data scientist isn’t new but now it’s hotter than ever. American Express is looking for a whole team of data scientists, including a senior leader for a role that sounds pretty darn critical to the future of the $32.3 billion financial services company.

She poses the million dollar question:

What I wonder is whether CIOs will make data scientists out of existing IT staff members, such as analytics and database experts, or hire new people. Huge demand for data scientists is driving compensation up, according to market researcher Ovum. shows salaries of up to $160,000 for the jobs, though who knows if that’s really what companies will pay. But it’s nearly always less expensive to train and develop the people you know and like than to find, vet and hire new ones. Do CIOs have the patience? Do their bosses?

Great read-stop by and read her entire post! I followed up on the job posting for data scientists by American Express and the position was no longer available after a week-Data Scientists jobs anyone?

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How to Lose Your Google Ranking Mon, 21 May 2012 21:52:04 +0000 If you are a small business owner in the Denver area; you know how Google updates can really help your website or kill you! Here are some interesting points from a small business owner who went from page 1 to page 10+:

Possible devaluation of thousands of links
prior SEO company was putting 9,000 links a month on their site. The company said the links went away or were devalued after the Google update. 

My take: 9,000 Quality links a month-I don’t believe it! They sound like they were purchased from spammy sites.

Duplicate Content on other websites
They have 5 other websites that are in different geographic areas with the same content and no inter-linking.

My take: Google demands unique and authoritative content for each website that you own-this is SEO 101

Disallowed Keyword
Their Google Ad Words account was permanently suspended. But, one of the clever companies they hired was able to do a workaround and got the account unsuspended. Of course Google found out and they’re not allowed to use Google AdWords

My take: Really, you went along with this scheme? FYI Google sends out to emails to you warning of your ilegal behavior before they suspend your account!

If you are a small business owner in the Denver and Front Range area; you now know what you don’t want to do when it comes to your SEO efforts! We can help you by consulting with you on your SEO, Google Places and Social Media efforts. We consult with you and find the most appropriate Internet Marketing firm for you to work with based on your budget, time frame and how competitive the heading.

We don’t do the work ourselves so, we don’t care which firm you use. If this sounds like a solution to your Internet Marketing please free to contact us and we’ll try to cater a plan that best works for you!


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Do Facebook Ads Work? Tue, 15 May 2012 19:42:09 +0000 A recent poll of Facebook users reports that more than half (57 percent) of Facebook users said the never click on ads or other sponsored content when they use the site. Another 26% said they hardly ever engage in such activity. Only 4% of users said they often click on ads 🙁

If you have been considering using Facebook as part of your advertising program; these figures are pretty sobering! So far, it looks like good organic SEO will continue to deliver the bottom line results for small business owners.

Have you used Facebook as part of your advertising program? What were your results?

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Don’t Irritate the Google Gods! Wed, 02 May 2012 20:22:17 +0000

Be Good or Else...

Most people have been tempted to find out just exactly where the line in the sand is according to Google. You want to be on page 1, number 1, but you don’t want to get spanked on the way. Well, a friend of mine, who is also a blogger, found out just where that line is….

She has a very active blog, with a great Moz rating and (had) a PR of 4-it’s now 0!! How did this happen to my little entrepreneurial friend? She put together a little advertising program for companies. She would write articles for you and in certain of her blog posts, shoot a link to their site for their keywords.

Her endeavor was fairly profitable, bringing in about $12,000 a month-a true American success story! Then one day she got the nasty from Google-this looks illegal etc and we have de-indexed your site etc…

So, FunSeekers, before you become too aggressive with your advertising business; remember my friend and be prepared to pay the Piper!

Photo Credit:

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Importance of a Killer Landing Page Thu, 26 Apr 2012 20:27:19 +0000

You Need a Killer Landing Page

I recently was talking with an attorney here in Denver looking to target specific groups of individuals. For our purposes let’s say he was looking to target folks for class action status on securities fraud. He wanted to target potential clients with specific ads on Facebook and linkedIn. That is the first piece of the equation and fairly straightforward. 

The next step is where many advertisers make a very expensive mistake. Keeping with this example, suppose I was a holder of the stock called Accretive Health (AH) that got massacred yesterday. Let’s further suppose that I then clicked on the hypothetical Facebook/LinkedIn ad and was taken to this landing page: Harwood Feffer LLP Announces Investigation of Accretive Health, Inc.

This ad would be analogous to your SEO optimized landing page on your website. It gets right to the point, answers my questions and I’m not forced to read a bunch of superfluous information. Most importantly, there is an immediate call to action!

Too many ads I see on Google AdWords, Facebook and LinkedIn bring the user to the home page or some page that has nothing to do with the reason I clicked on the ad in the first place. By having a killer landing page you can increase your conversions dramatically which goes right to the bottom line.

If you need advice on great ad copy or making killer landing pages you have found the right site! Notice if you will, that you do want to include social media such as Twitter and Facebook-to drive additional traffic to your landing page. Call or email me for a free consultation on the best way to reach your target market.

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General Contractors and Social Media Wed, 25 Apr 2012 17:01:34 +0000 A Starbucks buddy of mine recently attended a seminar here in Denver put on by The Bluebook Building & Construction Network. If you are a small business owner in Denver and specifically a general contractor; you know all about Bluebook and the opportunities they send out to you for bidding projects.

There were approximately 200 general contractors from the Denver area in attendance. The presentation got around to the topic of Social Media and blogs. The presenter was urging the contractors to embrace and use Facebook, LinkedIn, Twitter and blogging to generate more awareness by potential clients and to help their search engine optimization (SEO) efforts. When the audience of 200 were asked if they thought this was a good idea only 2 people raised their hands in approval! WOW…why wouldn’t you take advantage of Social Media?

If you live in the Denver area and have not explored the bottom line results that social media can generate for your business-call the Denver SEO and Social Media Experts for a free consultation and learn how this medium can generate some of your biggest ROI’s!

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Corporations are Giving up on Blogs Mon, 23 Apr 2012 15:49:05 +0000 Roger Yu had an article in USA Today called Blogs are Slogs, So Companies Just Quit.

Here are some high lites of the article:

  • A survey released earlier this year by the University of Massachusetts-Dartmouth says the percentage; of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine.
  • Blogging requires more investment. You need content regularly. And you need to think about the risk of blogging, accepting comments, liability issues, defamation. says Nora Ganim Barnes, a professor at the university who wrote the report. One benefit of a blog: It’s a tool and content you own.
  • Lee Hoffman, a communications consultant, says many corporate blogs fail to attract readers because they exist solely to pitch products and are badly written. Companies don’t understand that the content on a blog shouldn’t be about me.
  • Engaging blogs can serve crucial marketing goals-especially executives out to establish expertise in their industry, says Scott Monty, head of social media at Ford Motor.

All of the above points are very valid based on my experience and companies need to find the right mix of blogging and social media. However, the primary reason that I always set up a blog with a company’s website is for search engine optimization (SEO). When a company is trying to get traction with the search engines; blogs can be the perfect tool. Well written blogs serve two masters: Google and potential customers. The most important visitor is still Google. If Google isn’t regularly coming to your site and indexing the blog posts-clients will never find the site.

What has been your experience and most effective use of time? What has provided the most conversions for your company?


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Is Your Domain Name Catering to the Yellow Pages Mon, 16 Apr 2012 16:57:08 +0000 Last week I was driving in my hometown of Denver and noticed a van in front of me. It proudly displayed it’s company name of BOAAAA! That’s all it said, do you have any idea what this company is or what service it might be offering? Me neither!

If you are a small business owner trying to climb to page one of the Google searches-take a hard look at your current domain name. Does your domain name have any keyword rich phrases, does it give any clue as to what you do? If not you may want to consider a few small tweaks that can only help you in google searches. Let’s revisit the domain name of BOAAAA, at first I thought maybe it was a division of Bank of America (BOA)….

Come to find out BOAAAA is a construction company here in Denver, and they have been around for 40years! If I were going to tweak their domain name I would take the following steps:

  • For the domain BOAAAA I would put a redirect (301) on it to a keyword rich domain name such as Denver Residential Construction, or a variation thereof.
  • By having a redirect on the domain name they would not lose clients who actually know them by their domain name and search for it.
  • I look at their site and i don’t see any mention of social media….come on, let’s dip our toes into the pool 😉 Why not get a Facebook, LinkedIn and Twitter page going. It’s a great way to generate more traffic to your site and hopefully send more cash to the bottom line!
  • My personal favorite would also be to add a blog to this website. Remember, every time you write a keyword rich blog post the search engines come to see what you have written.
  • Focus some attention on Google Places. If you do a search for Denver Construction Company you will see the magnificent seven who appear there on the Google map. Being there can significantly increase your business and is well worth the effort.

That’s it for today; a few simple tweaks and the rest of Denver would know what this company does. Questions or comments? Please feel free to comment here or send me an email. Happy Monday, Steve

You may also want to see these posts about SEO and domain names:

SEO and Domain Names

Being Number One in a Google Search

More Tips for Google Places


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SEO Specialist Sun, 11 Mar 2012 17:13:06 +0000 I’m going to be adding SEO opportunities to my blog posts for those of you who might be interested in SEO jobs. Hopefully, it will give you some food for thought and help you in your career endeavors. Her’s the first one:


Job Title:

SEO Specialist
Job Type: Full-Time
Location: Omaha, NE
Job Description:


SEO Specialist


Hay, YOU

Superstars are easy to spot. They’re bright, dynamic, and passionate. They don’t settle for good enough, they demand excellence both of themselves and others. And at Hayneedle, superstars are the norm, not the exception.


Hayneedle owns and operates over 220 online specialty stores. At Hayneedle, customers find what they love and love what they find – for their home, their life, their style. We combine the best selection with innovative online shopping tools and top-notch customer service, culminating in a revolutionary, easy shopping experience.


We’ve built Hayneedle on hard work, passion, and incredible energy. That’s why we’ve been named one of Omaha’s Best Places to Work more than once. If you value a workplace environment that values you, consider applying at Hayneedle. Our expectations are high, but the job satisfaction is higher. And we owe it to our employees to make sure we hire only the best and the brightest.


What does a SEO (Search Engine Optimization) Specialist at Hayneedle do?


This individual will be responsible for maintaining and improving the organic health of a portfolio of websites.


  • Identifying critical keywords using keyword research tools.
  • Increasing inbound links to a portfolio of niche retail websites.
  • Cultivate a Social Media team to drive traffic and obtain natural links.
  • Working with other departments to implement SEO-impacting site changes.
  • Optimizing websites’ on-page copy and metadata.
  • Requesting content to support keyword themes and on-page optimization efforts.
  • Champions SEO cross functionally within the organization.


What basic qualifications will our SEO Specialist need to have?


·         Bachelor’s degree in Marketing or related field required.

·         Intermediate computer skills including proficiency in Microsoft Office applications required.

·         Previous SEO experience with a proven track record of success a plus.

·         Knowledge of HTML coding a plus.

·         Experience working with ecommerce companies a plus.

·         Experience in marketing and advertising a plus.

·         Knowledge or exposure to online marketing and/or direct marketing a plus.

·         Organize, prioritize, and rationalize projects.

·         Learn and incorporate new aspects of online marketing into role.

·         Ability to work in a success-driven environment.

If you think you’re the needle in the haystack we’re seeking, convince us. Explain in your cover letter why you think you’ll be a good fit at Hayneedle. If the idea of a fast-paced, challenging, and fun environment appeals to you, apply. If you can bring fresh ideas, a great attitude, and commitment to your work, apply. If you’re a superstar, you’re already composing your opening sentence. Read on for details.


  1. Check us out on the web –
  2. Write us an original and sincere letter telling us about yourself, how you can contribute to our winning team, and what you desire regarding your career.
  3. Fill out our online application – either through Careerlink or at


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