The first thing you may want to do is bookmark this excellent article on Google Places by Rand over at seomoz.org. The article is terrific and you will find some excellent resources and insights by going through the comments!
First off, hopefully if you are a small business in the Denver, Colorado area; you have done some research or asked some Continue reading
This is an article that recently appeared in the New York Times, written by The Haggler, David Segal. The article is titled Picking the Lock of Google’s Search. Read it and you can start to appreciate the capricious nature of Google places! Continue reading
I’ll be speaking today, June 22, 2011 for the Denver Internet Mastermind Group. The subject this evening will be keyword analysis, best practices for Google Analytics and some search engine optimization (SEO) as well!
This meeting is open to the public and will start at 6pm at Brauns on Blake which is located at 2401 Blake Street. Denver, CO 80205. The cost is only $5 bucks and you will love this group! If you have questions on how to pick the best keywords, analyze your results and increase revenue-this meeting is for you!!
I’ll be in San Diego, California April 19th-23rd. This will be a short but very busy trip. I always enjoy my trips to San Diego and look forward to brain storming with our regular clients and meeting new Internet Marketing clients. Working with small business owners in the San Diego and Los Angeles areas are our specialties. Anyone can have a website built but the question is how will your most important visitor, Google, find your website? Continue reading
I’m sitting here at my favorite Starbucks in Greenwood Village, Colorado. Prominently displayed is the new book by Howard Schultz on How Starbucks Got Its Grove Back or How Starbucks Fought for Its Life without Losing Its Soul!!
I’ve met some very interesting small business owners at Starbucks and they too sometimes feel as though they are fighting for their life when it comes to Internet Marketing. Two examples come to mind:
The first Continue reading
Many clients have been asking me how they get on the top of a local search result-specifically Google places. This is coming up more frequently because they have done their SEO efforts but still may find their competitors ahead of them via Google places-what gives?
Matt McGee wrote an insightful post on this matter called 10 Likely Elements of Google’s Local Search Algorithm and with all things Google the target always is moving. I’ve had some interesting conversations with my Google representative, Continue reading
I came across a timely blog post called How to Test your Organic Ranking Objectively. This is something that comes up frequently so please read the article and I’ll give you a capsule summary of it here as well.
Let’s suppose for a moment that you want to rank #1 in a Google search for the phrase Denver Dentists. You go to your computer, put in the phrase and you show up #1 in the Google organic search results….but are you absolutely sure? Continue reading
David Segal wrote a great article in the Sunday New York Times, called The Dirty little Secrets of Search. This is an article that every small business owner should read especially if you have ever asked: What will it take to get me on the first page of a Google search?
Segal takes us through a short case history of JC Penney and their efforts to appear on the first page of a Google search for terms like dresses, bedding and area rugs, to name a few. All of their SEO efforts came to fruition and they had a great Holiday season; appearing on the first page for several terms. The dream of every business owner is to appear on the first page of a Google search, preferably the number one or two spot. What’s the value of being number one in organic search?
According to a study last May by Daniel Ruby of Chitika, an online advertising network of 100,000 sites, found that, on average, 34 percent of Google traffic went to the No. 1 result, about twice the percentage that went to No. 2 These resuts are for organic, or natural search results versus pay per click.
This week I had an attorney ask me about domain names and how they might effect his SEO efforts. Specifically, the domain name he wanted was taken but he was considering using a domain name that had a number in the domain name. The traditional wisdom used to be not to use a number in the domain name; I have experimented with it and found it not to be detrimental to SEO efforts. Consider the following search phrase for Los Angeles Automobile Accident Lawyers. Do you think this might be a competitive heading for lawyers in Los Angeles?
As I was going through the category here is an interesting domain name I found:
Los Angeles Personal Injury Lawyer | Car Accident Attorney California
Hurt? (800) 232-7070 FREE LEGAL ADVICE. Acclaimed Personal Injury Lawyer & Car Accident Attorney. No Win = No Fee. 30 yrs exp, 98.4% Success, …
www.4injured-losangeles.com/ – Cached – Similar
How about that domain name-not only does it have a number in it but they have a hyphen in there for good measure. They are also on page 2 for the phrase Los Angeles Automobile Accident Lawyers! Not bad!!
It looks based on the evidence, that numbers and dashes in your domain name won’t hurt your SEO efforts to shoot for the first page of a Google search. There are a couple of other interesting things about this site worth mentioning. They make good use of using relevant keywords in their title bar. On the home page there aren’t any H1 or H2 tags, or meta descriptions….
Under the areas of practice, and specifically, car accidents, they do use H2 tags and the All in One SEO pack. This is a great tool for your SEO efforts. Another very good thing for this site is the fact that their domain name has been hosted since 2004, in Google’s eyes this is now a trusted domain name. They also appear to have done a good job on inbound links-very important to any good SEO campaign.
Interestingly enough on the Car Accident Attorney Los Angeles page they have a section called Links, generally a red flag in Google’s eyes. Under that heading of links are some of my favorites such as, Charleston car Accident Lawyer. Does this remind you of a good old fashioned link farm? This might not be considered best practices when it comes to link building today but this one is under the radar 😉
So, use numbers and dashes in your domain name just be sure that you focus on all the other areas that will increase your chances for showing up on the first page of a Google search for Los Angeles Automobile Accident Lawyers….
I was recently perusing the heading of Denver Auto Accident Lawyers and I came across this listing:
OUT OF COURT SETTLEMENTS ARE POSSIBLE WITH DENVER PERSONAL INJURY ATTORNEY DALLAS NORTON AND THE COLORADO PERSONAL INJURY LAW FIRM NORTON LAW OFFICES, P.C. …
When a company uses all caps; I feel as though they are screaming at me. I’ve seen more than one lawyer do this, not only in Denver but in many other states. My advice to clients and their Internet marketing efforts is not to use all caps because potential clients may be turned off, what are your thoughts? Do you prefer regular type or do you think it’s a good idea to yell out DENVER AUTO ACCIDENT LAWYERS?