SEO Speakers | Steve Mertz

If you put the term website strategy into Google sets you get some great results such as:

search engine optimization, website design, seo, internet marketing services and more. As a small business owner these are all very relevant Read the rest of this entry »

If you are spending $10,000 or more on a mechanical watch-chances are good you will also be purchasing a watch winder to keep that beauty wound when you are not wearing it. One of the leading manufacturers of automatic watch winders is a company called Orbita. While they have some of the most gorgeous watch winders-they have very interesting SEO efforts for these premium winders. Case in point-their home page is a world map with the infamous “please click your region.” Read the rest of this entry »

Eric Enge of Ramblings About SEO had an article back in April talking about SEOs Should Focus on Conversions.

Eric is one of my favorite reads and I always enjoy his point of view. He mentions the usual suspects that SEO firms might report to clinets including:
Technical SEO changes made
New links obtained
Rankings reports etc…

All things clients like to hear but at the end of the day he argues that:

What matters most to clients is increasing their conversions (e.g. sign-ups, leads, contact me requests, or e-commerce transactions). It should also be what matters most to you.

Eric, you are right on the money! An SEO firm can work it’s tail off for a client-including getting them on the first page of a Google search-but they will always say “show me the money”. As I mentioned yesterday when talking about the firm selling automatic watch winders; they show up well in searches but their site is not very user friendly! Other firms are just not offering quality or unique goods and services but guess who is going to get blamed if they don’t get conversions?

I think Eric is right about focusing on conversions but I’d add one more thing: pick your clients very carefully. Will they listen to all of your advice-SEO and Marketing?
Are you passionate about their product or service? For me personally, I have to believe in the product or service in order to produce maximum results for a clients online success!

On Friday I had the pleasure of sharing SEO tips with the National Speakers Association-Colorado Chapter. If you ever want to have a chance to show up on the first page of a Google search-remember this cardinal rule: Google rewards you for unique and authoritative content! Here are the website optimization tips Read the rest of this entry »

What if you could hire the expertise of a SEO speaker for a discount of 50%? Would you do do it knowing that you were going to get the same world class presentation and your attendees would think you were a hero for bringing in a search engine optimization speaker? Of course you would-and with the Euro equaling 1.54 U.S. Dollars my International clients are getting the bargain of a life time! Unlike Giselle, the winner of the genetic lottery-I don’t require my fee in Euros! I still accept U.S. dollars for my SEO keynotes as well as my Website Optimization Workshops.

If you need an SEO speaker on short notice-don’t hesitate to call and I’ll do my best to accommodate your needs and deliver a memorable and repeatable program to your association or organization. My SEO keynotes and workshops are customized to your specific needs and you can expect the highest quality presentation and a 50% discount:

Our owners and members rated your presentation as EXCELLENT and included comments that you were very easy to understand and follow. Overall, the presentation exceeded our expectations as well as our members’ expectations. Our Board of Directors met briefly afterwards and stated that you were one of the best speakers they have ever had and complimented me on finding you to speak.

Steve Mertz
U.S. Dollars Still Accepted

Business Blogs and SEO are two of the hottest terms around these days. A day doesn’t go by and I read or hear about a newly minted SEO expert I’ve been seeing more searches for the phrase “How to implement a Blog on your Website.” So, being a dutiful servant of the reading public-I began to do some research. There are some “experts” who would offer you the following advice:

The main reasons for having your blog as part of your actual domain is that a blog on your domain can attract links to other areas of your site, increase visibility, improve publicity efforts, build trust, and raise your search rankings. Do you think this is the best SEO advice you’ve read this year? Read the rest of this entry »

I found a great article by Randfish on Startups and Search Engine Optimization (SEO). It’s called I’m Getting Pretty Tired of Startup Advice that Doesn’t Include Any Mention of SEO-amen!! Randfish is commenting on several articles talking about SEO and makes this cogent observation:

Let me be clear on this point-not one of those posts has the word “SEO” in it, nor makes any clear reference to getting traffic from search engines. I’m forced to ask myself-are these people idiots? Well, are you? Read the rest of this entry »

I ‘m sure we all have an opinion on who is the Best SEO in the land. The SEO Guy recently shared his vote. He named Rand Fishkin, Jim Boykin and Denver, Colorado’s own, The Knox! Congratulations to all three of you! I don’t personally know Rand or Jim but their work speaks for itself. I’ve had the pleasure of knowing Knox and working with him for going on two years and he is one brilliant guy when it comes to understanding the complete SEO picture-putting money in the clients pocket!!

I know what you’re thinking…there are no great Women of SEO? Well, you’ll have to get a definitive answer from the SEO guy but I have mentioned several of them before. If you feel that you too should be on this prestigious list please do add a comment. Congratulations again to you three top dogs and keep adding to the clients bottom line!

Steve Mertz
SEO Speaker

Self storage units are top of mind for me today. A friend of mine was looking on the internet for the website of her storage unit. When she found it she was shocked to see how little information it really offered-lessons that I promise to share when I speak to the Pennsylvania Self Storage Association!

The website was old, it’s latest copyright was 2003. Those were the good old days when you just put your corporate brochure on a website and hoped that someone would find your site. If it’s been a while since you looked at your website for self storage please take a peek and be sure you include information that potential clients need. Some of that would include hours, after hours call numbers, location-don’t just give an address but include cross streets and well known landmarks. Especially for women-mention about security features and the lighting at your self storage. You can be sure that when I speak later this month at the annual conference of the Pennsylvania Self Storage Association, we will definitely cover these critical area for online marketing success!

PS I had a great time speaking and meeting members of the Pennsylvania Self storage Association. A special thanks to My Storage Works.

Steve Mertz
Self Storage SEO

Many small business owners have depended heavily on the Yellow Pages to get their marketing message out. This type of marketing has made some business owners very successful-but times are changing. Consider this:

• A recent study by the Kelsey Group, an independent research organization, found that 43 percent of consumers search the web to find a local merchant.
  They also found that 54 percent of users have substituted the Internet for their phone book.
  51% of consumers conduct research online before making an off line purchase.

Having al your eggs in the Yellow Page basket may hurt Read the rest of this entry »