Self storage units are top of mind for me today. A friend of mine was looking on the internet for the website of her storage unit. When she found it she was shocked to see how little information it really offered-lessons that I promise to share when I speak to the Pennsylvania Self Storage Association!
The website was old, it’s latest copyright was 2003. Those were the good old days when you just put your corporate brochure on a website and hoped that someone would find your site. If it’s been a while since you looked at your website for self storage please take a peek and be sure you include information that potential clients need. Some of that would include hours, after hours call numbers, location-don’t just give an address but include cross streets and well known landmarks. Especially for women-mention about security features and the lighting at your self storage. You can be sure that when I speak later this month at the annual conference of the Pennsylvania Self Storage Association, we will definitely cover these critical area for online marketing success!
PS I had a great time speaking and meeting members of the Pennsylvania Self storage Association. A special thanks to My Storage Works.
Steve Mertz
Self Storage SEO
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