SEO and Startups

Filed Under (Uncategorized) by Steve Mertz on 08-04-2008

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I found a great article by Randfish on Startups and Search Engine Optimization (SEO). It’s called I’m Getting Pretty Tired of Startup Advice that Doesn’t Include Any Mention of SEO-amen!! Randfish is commenting on several articles talking about SEO and makes this cogent observation:

Let me be clear on this point-not one of those posts has the word “SEO” in it, nor makes any clear reference to getting traffic from search engines. I’m forced to ask myself-are these people idiots? Well, are you? Read the rest of this entry »

Internet Marketing Success

Filed Under (Uncategorized) by Steve Mertz on 26-02-2008

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Internet marketingMany small business owners have depended heavily on the Yellow Pages to get their marketing message out. This type of marketing has made some business owners very successful-but times are changing. Consider this:

  • A recent study by the Kelsey Group, an independent research organization, found that 43 percent of consumers search the web to find a local merchant.
    They also found that 54 percent of users have substituted the Internet for their phone book.
    51% of consumers conduct research online before making an off line purchase.

Having al your eggs in the Yellow Page basket may hurt Read the rest of this entry »

Internet Marketing Speaker Steve Mertz

Filed Under (Uncategorized) by Steve Mertz on 02-01-2008

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happy new yearInternet Marketing is one of the best tools small business owners can use. As a professional speaker and Internet Marketer; I can show your organization or association how to effectively use the Internet and achieve the greatest ROI.

Generating traffic to a website is critical but conversions are even more important. My Internet marketing presentation is not too technical and focuses on strategies that conference attendees can put to use immediately! As a professional speaker, I view the platform as a privilege and you have my promise to deliver a professional and dynamic message that your attendees will rave about.

Start 2008 off to a great start. Book me as your next Internet Marketing Speaker. Happy New Year!

Is Your Proposal (website) a Deal-Breaker?

Filed Under (Uncategorized) by Steve Mertz on 19-12-2007

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dianna booherDianna Booher is an esteemed member of the National Speakers Association. She recently had an article in our monthly magazine, Speaker. Her article inspired today’s post. Dianna is a much more eloquent writer than me so….bear with me! Dianna’s article is an attempt to point out to speakers that a self -aggrandizing proposal can easily keep you from being hired-what does this have to do with Internet marketing? Start looking at most of the websites around. They are a perfect example of corporations who put their brochure on the web and are not getting any business! You must write for the web and that audience if you want to be successful with your online marketing program.

In Dianna’s article she writes:

 “So, what’s Ridley Ridgette going to do for us.” “Well here’s his proposal if you’d like to skim it.” The EVP skims the first page and drops it back on the table. “I just read the entire executive summary. It’s all about what a great guy Ridley is. Didn’t you tell him our objectives for this meeting?”  “He gets into the objectives on page 2,” the assistant explains. 

 Sound familiar? Read the rest of this entry »

SEO and Writing Great Copy

Filed Under (Uncategorized) by Steve Mertz on 17-12-2007

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Writing great copy for your website and using sound SEO principles can be one of the same. Potential customers must think that the copy is written just for them and the search engines must believe the same. If these two needs are not addressed you will find it difficult to succeed with an online marketing program.

For your SEO efforts you want each page to have its own meta description. This is something that your customers don’t see but the search engines must see a strong description summarizing the unique content on each page! Ask your propeller head how you can incorporate this Read the rest of this entry »

SEO and Professional Speakers

Filed Under (Uncategorized) by Steve Mertz on 13-12-2007

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The first assignment I give to a client is to identify the top three categories they want to dominate. Surprisingly, this proves to be quite a challenge for many. Whether you are an inspirational speaker or selling dog grooming trailers you must know where your potential clients might search for you. Specifically, what word Read the rest of this entry »

Search Engine Optimization

Filed Under (Uncategorized) by Steve Mertz on 11-12-2007

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I had the pleasure of speaking at the Colorado Speakers Academy last weekend. My area was Internet Marketing and the basics of Search Engine Optimization or SEO. Here is a letter I received today from one of the participants: Read the rest of this entry »

Internet Marketing

Filed Under (Search Engine Optimization, SEO Jabberwocky) by Steve Mertz on 17-09-2007

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I first joined the ranks of internet marketing when I decided to sell my custom crutches online. It was about seven years ago and I was able to have a website built for me that Google was never able to find! Fortunately, I found the best coder in Colorado Read the rest of this entry »

Best Keywords for New Site

Filed Under (Making Money On The Internet) by Steve Mertz on 26-07-2007

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A recent visitor to my site found it by doing a Google search for: “best keywords for new site.” I applaud the forward thinking of this visitor. While I’m not sure whether their intentions are to find great keywords for search marketing and pay per click campaigns or they have seen entire web sites built with no keywords to be found!

Here are a few of my most popular articles on search marketing Read the rest of this entry »

Google AdWords and Marketing Tips

Filed Under (Search Engine Marketing) by Steve Mertz on 25-07-2007

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Using Google AdWords can be an effective way for new web sites to get online exposure. If used correctly, they can increase the chances of your Internet marketing efforts succeeding. We all know Read the rest of this entry »