Internet Marketing Speaker

Filed Under (Business Issues) by Steve Mertz on 12-07-2007

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I’ll be categorized as an Internet marketing speaker – not a search engine optimization speaker. This was the gist of a conversation that took place with a Speakers bureau this morning. She told me that most seo speakers either go into Internet marketing or Ecommerce – how could I argue with that? By the way, don’t even think of asking about search engine marketing speaker or blogging speaker – it’s not going to happen – unless Danny Sullivan wanted one of those categories added! Read the rest of this entry »

Is Your Web Site Search Engine Friendly?

Filed Under (SEO) by Steve Mertz on 09-07-2007

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Search engine optimization experts often find many things to disagree about-sometimes it seems there is little common ground! Here is one thing that we all agree on-For your web site to end up on the first page of a Google search it must have unique and authoritative content. We have discussed the importance of having great keywords on your title bar and how it is the first thing search engines normally read. The meta description is also a powerful tool to help you with search engines and potential customers as well. If you don’t know what all that means-that’s OK, just be sure you hire someone that does. Read the rest of this entry »