Internet Marketing for Mom and Pop

Filed Under (Uncategorized) by Steve Mertz on 14-02-2008

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David Pogue has an interesting article in The New York Times today called Mom and Pop Get a Partner: Microsoft….Really? I enjoy David’s insights and the knowledge he brings to the masses-most of the time he is right on, case in point:

Has it come to this? Is Microsoft’s innovation engine so dead that the only way it can grow is to buy other companies? The answer is yes, David!

He goes on to say: Read the rest of this entry »

Internet Marketing

Filed Under (Search Engine Optimization, SEO Jabberwocky) by Steve Mertz on 17-09-2007

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I first joined the ranks of internet marketing when I decided to sell my custom crutches online. It was about seven years ago and I was able to have a website built for me that Google was never able to find! Fortunately, I found the best coder in Colorado Read the rest of this entry »

Best Keywords for New Site

Filed Under (Making Money On The Internet) by Steve Mertz on 26-07-2007

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A recent visitor to my site found it by doing a Google search for: “best keywords for new site.” I applaud the forward thinking of this visitor. While I’m not sure whether their intentions are to find great keywords for search marketing and pay per click campaigns or they have seen entire web sites built with no keywords to be found!

Here are a few of my most popular articles on search marketing Read the rest of this entry »

Blogging for Startups

Filed Under (Blogging) by Steve Mertz on 06-08-2006

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Am I a startup? For our purposes let’s go with this definition: You are a startup if you have never entered the world of blogging. Even though I had been doing public speaking and seminars since the 1980’s-when it came to blogging as a money making tool, I considered myself a startup.

There can be a step learning curve if you are going to make serious Money from your blog and climb the Google ladder. Case in point: I started my blog Sales Presentations Training in March of 2006. I had no readers, no Google page rank and some fabulous competition. Today, if you do a Google search for “sales presentations training” my blog Sales Presentations Training comes up #1. I’ll give you some specific strategies and techniques that I used to accomplish this. The take away for all of you who may be startups is this: will you come up #1 on Google by blogging or building additional static web pages? For my money-blogging wins hands down.

Let’s look at two of my competitors in sales presentations training. The first one I would direct your attention to is the fabulous Patricia Fripp-Miss Fripp currently occupies the #2 spot on Google. I know Fripp personally; she has coached me and is a member of the National Speakers Association. She is also a world class trainer with lots of real estate in the cyber world. How do I know how much real estate she occupies? This is how I found out. Go to Google and put in site:www.fripp.com . You should see that the results are 110 of about 428 from fripp.com. Simply put, she has over 428 pages of excellent material. See how this gets easier-Am I going to crank out over 400 new pages of excellent copy or am I going to start blogging? Please do yourself a favor if you are a startup and re-read this until you understand this critical point. It will save you a lot of grief and make you a ton of money!

If you are a startup I would urge you to consider using blogging as a tool instead of making more web pages unless you already have a substantial web presence. Why should you care where you come up in a Google search? I would estimate that by being #1 on Google-it will provide me an opportunity to generate $15,000 to $20,000 a month in additional business. The operative word being opportunity-We all have to be able to deliver the goods!

Steve Mertz
Blogging for Cyber Real Estate!

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