Internet Marketing Speaker

Filed Under (Business Issues) by Steve Mertz on 12-07-2007

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I’ll be categorized as an Internet marketing speaker – not a search engine optimization speaker. This was the gist of a conversation that took place with a Speakers bureau this morning. She told me that most seo speakers either go into Internet marketing or Ecommerce – how could I argue with that? By the way, don’t even think of asking about search engine marketing speaker or blogging speaker – it’s not going to happen – unless Danny Sullivan wanted one of those categories added! Read the rest of this entry »

Is Your Web Site Search Engine Friendly?

Filed Under (SEO) by Steve Mertz on 09-07-2007

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Search engine optimization experts often find many things to disagree about-sometimes it seems there is little common ground! Here is one thing that we all agree on-For your web site to end up on the first page of a Google search it must have unique and authoritative content. We have discussed the importance of having great keywords on your title bar and how it is the first thing search engines normally read. The meta description is also a powerful tool to help you with search engines and potential customers as well. If you don’t know what all that means-that’s OK, just be sure you hire someone that does. Read the rest of this entry »

Denver SEO Guest Speaker

Filed Under (Interviews, Search Engine Optimization) by Steve Mertz on 09-01-2007

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I will be the guest speaker for SpeakerNet News Teleseminars on January 16th at 7:00pm Eastern (6pm Central, 5pm Mountain, 4pm Pacific) The length is 60 minutes and the cost is $25. I have been asked to speak on Getting Your Web Site to the Top of the Search Engines. I’m honored to be the guest expert for SpeakerNet News and as regular readers know one of my favorite tools for cracking the top 10 of a Google search is blogs! I learned a ton about search engine optimization while taking Sales Presentations Training to the number 1 spot for a Google search. While I love blogs and appreciate the power they have with search engines-I will also be covering a fair amount of SEO techniques for web sites.

I’ve come to really appreciate great web site design and how it all starts with the code and making your web site search engine friendly. One of the topics that I’ve been asked to cover is How to determine if your web site designer has any ideas about SEO! We’ve all seen great looking sites that will never be found by Google! This will be a topic that every one should consider before hiring any web designer. Some of the other areas I will discuss include identifying the categories you want to dominate, Keyword and keyword phrase usage, tools for monitoring your sites results and the all important call to action!

I hope you can listen in but for those of you who have conflicts you can order my SEO talk on CD or MP3 if you prefer. If you have any great suggestions on topics that absolutely should be covered please comment or shoot me an email.

Steve Mertz
SpeakerNet News Speaker