Keywords-The New Cost for News Sites

Filed Under (Advertising, Google AdWords) by Steve Mertz on 30-04-2007

Emily Steel of the Wall Street Journal has an interesting article in today’s Wall Street Journal titled Keywords: a Growing Cost for News Sites. ¬†If you are a small business owner engaged in E-Commerce, it might pay for you to learn some of these lessons. Read the rest of this entry »

Converting Web Site Visitors

Filed Under (Google News) by Steve Mertz on 10-04-2007

Google has a helpful article over at Conversion University titled¬† Five Objectives of website Copy. A special thanks to Knox for pointing out this great resource. The crux of the article is: “Informative text is reassuring to visitors and it gives search engines something to crawl.” Amen! Read the rest of this entry »